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Ford CEO Admits Electric Pickup Trucks, SUVs Aren't Good for Towing - Related to be, an, work, suvs, won't

Ford CEO Admits Electric Pickup Trucks, SUVs Aren't Good for Towing

Ford CEO Admits Electric Pickup Trucks, SUVs Aren't Good for Towing

Ford debuted its all-electric F-150 Lightning to considerable fanfare a few years ago, and it's sold reasonably well since then. The automaker billed it as a proper full-size truck that could do truck things, including towing big trailers. Technically, that's correct. But it's no secret that several factors work against EVs as tow vehicles.

Speaking to the media during Ford's 2024 financial conference call, CEO Jim Farley conceded that full-size battery-electric or range-extended electric vehicles are not great platforms for towing.

"It’s not perfect," he stated. "If you tow, it’s not a good technology. The batteries have to be too big."

Simply being big isn't the problem. While battery costs are coming down, Farley believes the massive batteries required for big vehicles are still cost-prohibitive at this point.

"For larger retail electric [vehicles], the economics are unresolvable," he noted. "These consumers have very demanding use cases for an electric vehicle. They tow, they go off-road, they take long road trips. These vehicles have worse aerodynamics and they’re very heavy, which means very large and expensive batteries. Retail consumers have shown that they will not pay any premium for these large EVs."

To that end, Ford has already canceled plans for a large, three-row electric SUV. In the world of pickup trucks, the enterprise teased a full-size electric truck that was "something different" from the F-150 Lightning back in 2022. Little has been heard of this next-gen EV since, and at this point, it's unclear whether it will reach production. However, Ford is moving ahead with plans for extended-range EVs (EREVs) that utilize a combustion engine to charge smaller battery packs.

"Ford will be developing flexible, body-on-frame and unibody platforms that will be designed for these multi-energy powertrains that are needed, given the realities of customer affordability and range requirements," showcased Farley. "We’ve learned, actually, when it wasn’t popular to invest in hybrids, it turns out it was a good move. And therefore, we want to lean into EREVS and other powertrains to make sure that we go with the flow of the people."

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IIHS: Bigger Cars Won't Keep You Safer in a Crash

IIHS: Bigger Cars Won't Keep You Safer in a Crash

The Insurance Institute for Highway Safety (IIHS) crunched the numbers. It turns out bigger, heavier vehicles don't always keep you safer in a crash. They can, however, make you more deadly to other drivers on the road. It all depends on whether a vehicle is heavier or lighter than the average car.

In the IIHS study, researchers averaged the weight of their sample 2017-2022 vehicles, which came out to 4,000 pounds. For every additional 500 pounds of curb weight above that, crashes between an SUV or truck and a car resulted in one fewer death per million registered vehicle years in heavier models—or, hardly any change. However, the extra weight accounted for up to seven additional deaths in cars.

The study also found that cars and SUVs weighing less than 4,000 pounds would benefit from some extra poundage. Getting as close as possible to the average weight can result in 17 fewer deaths in car-to-car crashes and 13 fewer in SUV-to-car crashes. But for anything over 4,000 pounds, there's "hardly any" decrease in risk for occupants, . So basically: the closer to the average weight, the improved.

“There’s nothing magical about 4,000 pounds except that it’s the average weight,” Sam Monfort, lead author of the study, noted in a statement. “Vehicles that are heavier than average are more likely to crash into vehicles lighter than themselves, while the reverse is true for vehicles that are lighter than average. What this analysis reveals is that choosing an extra-heavy vehicle doesn’t make you any safer, but it makes you a bigger danger to other people.”.

The death disparity between cars, trucks, and SUVs is falling. In 2011-2016, occupants in a car were 90 percent more likely to die in a crash with an SUV weighing more than 5,000 pounds. That dropped to 20 percent from 2017-2022 after the IIHS and automakers worked together to align the crash structures of larger trucks, SUVs, and smaller coupes and sedans.

"For American drivers, the conventional wisdom is that if bigger is safer, even bigger must be safer still," IIHS President David Harkey unveiled in a statement. "These results show that isn't true today. Not for people in other cars. And—this is critical—not for the occupants of the large vehicles themselves."

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The Mercedes eSprinter Proves How Good An Electric Work Van Can Be

The Mercedes eSprinter Proves How Good An Electric Work Van Can Be

Mercedes-Benz has been in the van business since 1896, just a few years after the first gas car was born. The organization bills itself as the creator of the “world's first work van,” and for nearly 130 years, people have used those vans to haul products, people and their entire lives. Now, for the first time, Mercedes’ van arm has a fully electric option: the eSprinter.

I drove the eSprinter in recent times. I had a 710-horsepower Dodge Durango SRT Hellcat loaner before it, and I drove the Hellcat to a video shoot with a huge production crew I was meeting for the first time. Once I unloaded the Hellcat, the fleet that switches out my review cars pulled up in a massive, tan Mercedes eSprinter. The Hellcat’s earth-shaking engine rumble had been replaced by a silent electric van the size of a house. Everyone was deeply confused.

Thus began my week with the eSprinter, a van that starts at about $60,000 in America. I got the “cargo van” version, meaning it has two seats up front and an empty rear compartment for hauling. When I opened the back of the eSprinter, I saw a giant wooden crate and freaked out a little, thinking someone forgot an crucial item. I pried it open with tools, hoping the contents would be legal and safe, and found that it was just a box of rocks.

Mercedes (or someone) put the rocks in the eSprinter so it handled appropriately—not like it was empty—while I drove it. No one warned me. I laughed out loud.

The eSprinter has “standard output” and “high output” versions, with the standard one offering 134 horsepower and the high output offering 201. The van has 295 pound-feet of torque, and the power goes to the rear wheels.

I drove the car hundreds of miles in my time with it, and my two main takeaways were: Public charging is too expensive for how constricted the range is (I paid $64 for a 90 percent charge and 172 miles of range), but for people who work in the city and can charge the van privately, it’s almost perfect. It has all the functions of a regular work van with all the benefits of an electric one, like regenerative braking and the ability to sit in the air conditioning (or heat) without spitting exhaust fumes in the air. The only big issues are that visibility isn’t great, and even with regenerative braking, I couldn’t get the car to engage in true one-pedal driving.

The Mercedes-Benz eSprinter reveals how efficient and convenient electric work vans can be in the city. If you want to learn more about the van and take it on a drive with me, check out the video at the top of this story.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
8.3%10.0%10.5%11.6%12.3%12.7%12.8%
8.3%10.0%10.5%11.6%12.3%12.7%12.8% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
10.9% 11.7% 12.4% 12.8%
10.9% Q1 11.7% Q2 12.4% Q3 12.8% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Connected Cars35%14.2%
Autonomous Driving22%18.5%
EV Technology28%21.9%
Telematics10%9.7%
Other Automotive Tech5%6.3%
Connected Cars35.0%Autonomous Driving22.0%EV Technology28.0%Telematics10.0%Other Automotive Tech5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Tesla16.9%
Waymo12.3%
NVIDIA DRIVE10.7%
Bosch9.5%
Continental7.8%

Future Outlook and Predictions

The Electric Good Ford landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of automotive tech evolution:

Regulatory approval delays
Battery technology limitations
Consumer trust issues

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

hybrid intermediate

algorithm

electric vehicle intermediate

interface

regenerative braking intermediate

platform

platform intermediate

encryption Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.