Malaysia 2024 Volvo: Latest Updates and Analysis
Honda CR-V is Malaysia’s best-selling C-segment SUV in 2024 – 11,300 units, 36% market share; 20% hybrids

The Honda CR-V was Malaysia’s best-selling C-segment SUV in 2024, Honda Malaysia introduced today. , the CR-V commanded a market share of 36% in the segment, with more than 11,300 units were delivered to clients last year.
“Since its launch in December 2023, the CR-V has received strong market acceptance, which further solidified its dominant position. This growing demand is reflected in its remarkable 40% year-on-year growth in its segment,” noted Hironobu Yoshimura, managing director and CEO of Honda Malaysia.
Yoshimura added that the CR-V was Honda Malaysia’s third best-selling model in 2024. This is reflected in JPJ’s vehicle registration data, which revealed to the CR-V to be behind second-place Civic and first-place City (includes both sedan and hatchback) in terms of numbers.
At present, the CR-V is available in three turbocharged petrol variants (S, E and V) as well as a sole hybrid option (e:HEV RS), with pricing ranging from RM159,900 to RM195,900 on-the-road without insurance.
Of the four variants, the e:HEV RS accounted for 20% of total CR-V sales and managed to achieve an 87% market share in the specific mid-size SUV hybrid segment. Meanwhile, the E was the most preferred by CR-V buyers, with 40% opting for the mid-spec variant.
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Volvo Car Malaysia sold 1,953 cars in 2024 – EVs account for 30% of sales, up 18% compared to 2023

Volvo Car Malaysia (VCM) has revealed that it sold 1,953 vehicles last year, which is less than what was recorded in the preceding year. , 2024 saw battery electric (BEV) and plug-in hybrid (PHEV) models make up 83% of total retail sales, which is an improvement from 71% in 2023.
At present, every Volvo model sold in Malaysia is electrified in some manner, be it a mild hybrid (MHEV), BEV or PHEV. MHEV models include the XC40, XC60 and XC90, which made up less than a fifth (20%) of the full-year sales mix, down from a third (33%) in 2023.
While MHEV sales declined, BEV sales ramped up in 2024. , BEVs accounted for 30% of total retail sales in 2024, which represents an increase of 18% compared to 2023. The local Volvo BEV line-up includes the XC40 Recharge Pure Electric, C40 Recharge and EX30, with the EX90 set to arrive this year.
“While last year was a much more competitive environment for the industry, we are pleased to continue driving our vision of personal, safe and sustainable mobility with the introduction of the new, fully electric Volvo EX30 that was well received locally – our first batch of fully imported units sold out before local assembly commenced. We now have a focused portfolio of fully electric vehicles for Malaysia with our flagship seven-seater Volvo EX90 coming next,” noted Chris Tan, sales director of Volvo Car Malaysia.
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Volvo EX90 EV coming to Malaysia this year – flagship 7-seater electric SUV is VCM’s next new model launch

The Volvo EX90 will be coming to Malaysia, very likely to be within this year. Not surprising; in fact, the brand’s flagship seven-seater electric SUV was confirmed for our market some time back, and was expected to go on sale in the final quarter of last year.
“We now have a focused portfolio of fully electric vehicles for Malaysia with our flagship seven-seater Volvo EX90 coming next,” mentioned Chris Tan, sales director of Volvo Car Malaysia. “The upcoming EX90 is the business’s largest all-electric SUV and incorporates Volvo Cars’ most advanced safety technology to date such as lidar, core computing, and occupant monitoring for drivers and passengers,” VCM mentioned in a press release announcing its 2024 sales results.
The EX90, which can be considered as the ‘electric XC90’, was revealed to the world in November 2022, but production only started in mid-2024.
The SUV was launched in Thailand late last year, and three variants are available there. The base Twin Motor Plus retails has seven seats and a dual-motor, all-wheel drive powertrain with 408 PS (300 kW) and 770 Nm, good for a 0-100 km/h time of [website] seconds.
Next up is the Twin Motor Performance Ultra, which can be had with six or seven seats. This one gets 517 PS (380 kW) and 910 Nm, bringing down the century sprint time to [website] seconds. Both variants share the same limited top speed of 180 km/h and a nickel manganese cobalt (NMC) battery with gross energy capacity of 111 kWh (107 kWh usable). WLTP range is 600 km for the Twin Motor and 590 km for the Twin Motor Performance.
For charging, the EX90’s max AC rate is 11 kW, and that will get the battery fully charged in approximately 10 hours. DC fast charging’s peak rate is 250 kW, which gets the battery from 10-80% SoC in about 30 minutes.
At 5,037 mm long, 1,964 mm wide and 1,744 mm tall, with a wheelbase of 2,985 mm, the EX90 is slightly longer and wider than the MHEV/PHEV XC90, which received a facelift late last year.
As for kit, the Thai-spec EX90 is offered with 20-inch wheels, LED headlamps, panoramic glass roof, [website] instrument cluster display, [website] touchscreen infotainment system, a 14-speaker Bose sound system and four-zone climate control. Ultra variants get air suspension system with adaptive damping, high-def pixel LED headlamps with active high beam, massage function for the front seats and a 25-speaker Bowers & Wilkins 3D sound system.
What do you think of this ‘electric XC90’ that looks like a jumbo EX30?
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Market Impact Analysis
Market Growth Trend
2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|---|
8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
---|---|---|---|
10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
Segment | Market Share | Growth Rate |
---|---|---|
Connected Cars | 35% | 14.2% |
Autonomous Driving | 22% | 18.5% |
EV Technology | 28% | 21.9% |
Telematics | 10% | 9.7% |
Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
Company | Market Share |
---|---|
Tesla | 16.9% |
Waymo | 12.3% |
NVIDIA DRIVE | 10.7% |
Bosch | 9.5% |
Continental | 7.8% |
Future Outlook and Predictions
The Malaysia 2024 Volvo landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
Factor | Optimistic | Base Case | Conservative |
---|---|---|---|
Implementation Timeline | Accelerated | Steady | Delayed |
Market Adoption | Widespread | Selective | Limited |
Technology Evolution | Rapid | Progressive | Incremental |
Regulatory Environment | Supportive | Balanced | Restrictive |
Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.