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Pet Valu deploys electric semi trucks so pets can breathe a bit easier

Pet Valu deploys electric semi trucks so pets can breathe a bit easier

They may not purr like a well-tuned diesel, but Pet Valu has added two brand-new, whisper-quiet Volvo VNR Electric semi trucks to its growing logistics fleet as part of the organization’s ongoing effort to transform its supply chain into one that’s more efficient, and more sustainable.

Pet Valu is one of Canada’s leading specialty retailers, offering a wide variety of pet food, toys, and and other fur-and-feather friendly supplies to keep pets healthy and happy. Part of the business’s efforts to deliver on that happy/healthy promise is in reducing ground-level air pollution, and these new, zero-tailpipe emission electric semi trucks will help Pet Valu achieve that vision.

“At Pet Valu, we are committed to continuously improving how we serve devoted pet lovers and their pets,” explains Nico Weidel, chief supply chain officer, Pet Valu. “Each electric delivery truck represents an opportunity to avoid consuming over 25,000 liters of diesel fuel or over 62 tonnes of CO2 (emissions) per year. We’re excited to explore how these trucks perform and assess the potential for further electrification of our delivery fleet in the future.”.

Pet Valu spec’ed out its new Class 8 Volvo VNR Electric day cab trucks with the 565 kWh six-battery pack configuration, offering route drivers an operating range of up to 442 kilometers (about 275 miles) per charge. And, while Volvo’s VNRs are capable of ultra-fast charging, these trucks will power up overnight overnight at the enterprise’s Surrey distribution center an a newly installed 120 kW charger.

In addition to deploying the trucks, the Volvo Trucks team worked closely with Pet Valu to identify and secure additional funding opportunities to help offset the high up-front cost of the battery-electric semis, including federal (Canadian) and provincial incentive programs Clean BC – Go Electric and iMHZEV (incentives for Medium- and Heavy-Duty Zero-Emission Vehicles).

“We are excited to see Pet Valu taking the initiative in the Canadian pet supply industry by adopting Volvo’s VNR Electric trucks,” says Matthew Blackman, managing director for Canada, Volvo Trucks North America. “As they venture into sustainable transportation, this effort is expected to not only strengthen their supply chain but also help support a healthier planet, one ‘purr-fectly’ quiet kilometer at a time.”.

And, yes: we made the same joke. (I stand by it.).

Volvo VNR Electric semi deployed by 3PL Martin Brower; via McDonald’s.

Pet Valu joins a growing list of companies – and they’re already adding to the tally of tens of millions of all-electric, zero emission miles driven by Volvo people. By the time Volvo rolls out its next-generation VNL and FH electric semis later this year, they will represent firm’s third generation of Class 8 EVs, and will be backed by more than 100,000,000 miles of real-world data collected by thousands of trucks across dozens of companies.

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Room for one more? Chinese car brand Lynk & Co eyes Australian launch

Room for one more? Chinese car brand Lynk & Co eyes Australian launch

Geely-owned Zeekr and Lynk & Co are merging, and vehicles from the latter could come to Australia as soon as 2026 – even if they’re not sold under the Lynk & Co brand.

“We are still under discussion about how can we introduce Lynk & Co product to this market. Shall we use the same brand? Or shall we bring a Lynk & Co brand, [and] with which models? This is still in discussion,” Zeekr International chief marketing officer Frank Li told CarExpert.

Mr Li’s remarks suggest Lynk & Co products could potentially wear Zeekr badging, which would arguably save some marketing investment.

Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.

“The earliest time will be by the end of next year. That will be a very optimistic time, by the end of next year,” said Mr Li when asked when Lynk & Co vehicles will come here.

“We will keep continuously this discussion and make the decision as soon as possible, and then announce to the public how can we introduce Lynk & Co product to the market.

“The product itself is really amazing. I can see some potential product, like the Lynk & Co 08 which is a very competitive product in that segment, and also 09 as well. But the only thing is we find out the right way to introduce to this market.”.

Mr Li said the company is aiming to give journalists access to Lynk & Co vehicles in China to help determine which would be most attractive to our market.

Regardless of what they’re called, Lynk & Co vehicles would be distributed alongside Zeekr models.

“Zeekr is also a new brand and it doesn’t really make sense if we set up another national sales company only for Lynk & Co,” said Mr Li.

“So for the international market we will, from my perspective, I think we will merge more closely even then the Chinese market because [in the] domestic market we already have over one million users for Lynk & Co and over 400,000 users for Zeekr.

“So that is quite hard to utilise or merge with each other, but for overseas things can happen rapidly and from the portfolio side, for the model, Zeekr will focus on the pure EV but also to have some hybrid product.”.

Zeekr was launched in 2021 as an electric-only brand, while Lynk & Co was founded in 2016 and specialises in hybrids.

Despite this, Lynk & Co subsequently introduced EVs while Zeekr is revealing its first hybrids this year.

“From the product portfolio, Zeekr will not invest in small cars with hybrid. Zeekr will still focus on pure EVs with some upper large or larger cars in hybrid. This is the strategy from the product portfolio,” noted Mr Li.

“Lynk & Co is similar. So Lynk & Co is going to have some new product as well, and also Lynk & Co will focus on hybrid. But for some small cars, like Lynk & Co Z20, it’s pure EV.

“Lynk & Co is not going to invest in large cars in pure EV, that is the main portfolio difference.

“Also for the branding positioning, Lynk & Co is focused on the ‘high-tech premium’ and Zeekr is focused on the ‘tech luxury’. So we still have some room between Zeekr and Lynk & Co.”.

Mr Li conceded there’s still some overlap between the two brands.

For example, Zeekr is launching its first hybrid models this year, which will be a pair of large SUVs.

But the current Lynk & Co 09 is a large SUV related to the Volvo XC90 and offering mild-hybrid, hybrid or plug-in hybrid powertrains, while the recently revealed Lynk & Co 900 is a large plug-in hybrid SUV.

“Still there is some product in the same segment, but the branding DNA is different and the price positioning, definitely, we will have some room between each other,” noted Mr Li.

“But that is mainly for domestic market, frankly speaking, because for the international market we still have the time and the space to choose which ones to bring.”.

As to what Lynk & Co models could be offered here, Mr Li ruled out the small Z20 electric SUV as it would overlap with the Zeekr X.

Lynk & Co currently offers 11 different models in the Chinese market, and exports a much smaller range to markets like Europe.

This portfolio includes everything from small hatchbacks like the 02 all the way up to the large Z10 sedan, with powertrains including petrol engines with mild-hybrid, hybrid or plug-in hybrid systems, plus fully electric vehicles.

The 08 and 09 Mr Li referred to entered production in 2023 and 2021, respectively.

The former measures 4820mm long, 1915mm wide and 1685mm tall on a 2848mm wheelbase, which makes it around the size of a Kia Sorento. As with other Geely models like the Volvo XC40, it’s underpinned by the Compact Modular Architecture.

It’s powered by a [website] four-cylinder plug-in hybrid powertrain, with either [website] or [website] batteries sourced from CATL. Claimed WLTC electric driving range is between 102km and 205km.

The older, larger 09 shares its SPA underpinnings with the Volvo XC90 and measures 5042mm long, 1977mm wide and 1780mm tall on a 2984mm wheelbase.

Like the XC90, it’s offered with mild-hybrid or plug-in hybrid four-cylinder powertrains. In PHEV guise, it has upwards of 160km of electric range under the WLTC cycle thanks to a [website] ternary lithium battery.

This isn’t the first time a local Lynk & Co launch has been mooted.

Under its Smart Geely 2025 Strategy announced late in 2021, Geely said it aimed to bring Lynk & Co to various global markets including ours by 2025.

However, it’s been radio silence until now, despite Zeekr launching here late last year.

The Zeekr Intelligent Group aims to sell one million vehicles in 2026 across the Zeekr and Lynk & Co brands. Around half a million Zeekr and Lynk & Co vehicles were sold globally in 2024.

Australia is already teeming with not only Chinese brands, but also brands owned by Chinese giant Geely.

In addition to Zeekr, there are Volvo, Polestar, Smart and Lotus, with Geely’s namesake brand also setting up shop here this year.

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Podcast: Tesla sales are dropping, tariff situation, Nissan/Honda deal falls through, more

Podcast: Tesla sales are dropping, tariff situation, Nissan/Honda deal falls through, more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla sale dropping, the tariff situation, the Nissan/Honda deal falling through, and more.

The show is live every Friday at 4 [website] ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 [website] ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 [website] ET (or the video after 5 [website] ET):

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
8.3%10.0%10.5%11.6%12.3%12.7%12.8%
8.3%10.0%10.5%11.6%12.3%12.7%12.8% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
10.9% 11.7% 12.4% 12.8%
10.9% Q1 11.7% Q2 12.4% Q3 12.8% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Connected Cars35%14.2%
Autonomous Driving22%18.5%
EV Technology28%21.9%
Telematics10%9.7%
Other Automotive Tech5%6.3%
Connected Cars35.0%Autonomous Driving22.0%EV Technology28.0%Telematics10.0%Other Automotive Tech5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Tesla16.9%
Waymo12.3%
NVIDIA DRIVE10.7%
Bosch9.5%
Continental7.8%

Future Outlook and Predictions

The More Valu Deploys landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of automotive tech evolution:

Regulatory approval delays
Battery technology limitations
Consumer trust issues

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

hybrid intermediate

algorithm

API beginner

interface APIs serve as the connective tissue in modern software architectures, enabling different applications and services to communicate and share data according to defined protocols and data formats.
API concept visualizationHow APIs enable communication between different software systems
Example: Cloud service providers like AWS, Google Cloud, and Azure offer extensive APIs that allow organizations to programmatically provision and manage infrastructure and services.

electric vehicle intermediate

platform

platform intermediate

encryption Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.