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Bentley Made the Bentayga Even Fancier With the Atelier Edition - Related to even, says, ram, is, new

Audi Will Show the New A6 Avant Next Week

Audi Will Show the New A6 Avant Next Week

[upgrade] Audi has dropped a teaser image of the new A6 Avant, which was supposed to be called the A7 Avant. The next-generation wagon debuts on March 4. Original article follows below.

In March 2023 Audi unveiled plans for a new naming scheme to improved differentiate gas cars from electric vehicles. EVs were supposed to use even numbers, while models with combustion engines were set to use odd numbers. The nomenclature was still very much alive last November when the next A7 was unveiled as the A6's replacement. Now, the German luxury brand is reverting to the old vehicle naming strategy.

Going forward, the numbers will once again refer strictly to the size of the vehicle rather than the type of powertrain. To distinguish combustion-engined cars from fully electric models, one of the following suffixes will be included: TFSI for gasoline, TFSIe for plug-in hybrids, TDI for diesels, and e-Tron for EVs. For improved differentiation, Audi will stick to the suffixes denoting the type of body style: Sedan, Avant, or Sportback.

We can all agree that Audi shouldn’t have changed its naming strategy in the first place. It also shouldn't have implemented that confusing naming scheme based on the powertrain's output. How are people supposed to immediately identify a "55 TFSI" or a "40 TDI"? Thankfully, that weird double-digit naming scheme is gone, too. Cadillac had a similar idea, but used torque numbers to distinguish between models. Despite being an American brand, it decided to go with Newton meters instead of pound-feet.

Next-generation Audi A6 Avant rendering by Motor1.

The next-generation A6 will be the first model to use Audi's new/old naming scheme. It was supposed to be rebranded as the A7, but not anymore. The revamped model with combustion engines will premiere on March 4 and will sit alongside the purely electric A6 E-Tron. A new RS6 Avant is in the works, but there are worrying reports it will drop the V-8 in favor of a plug-in hybrid V-6.

Audi will continue to use "A" for cars and "Q" for crossovers. However, the smallest models in each category will be removed from the lineup, as the A1 and Q2 will be discontinued at the end of their life cycles. The strategy will only to models that are set to appear in the future, which means existing vehicles are not going to be renamed. So the new A5 won't go back to the A4 name.

The corporation with the Four Rings had intended to go purely electric by 2033, but it's now staying "flexible" after realizing people aren't willing to give up on cars with combustion engines so soon.

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Bentley Made the Bentayga Even Fancier With the Atelier Edition

Bentley Made the Bentayga Even Fancier With the Atelier Edition

Believe it or not, the Bentley Bentayga's 10th anniversary is approaching. Crewe's SUV is still in its first generation, which was launched initially at the Frankfurt Motor Show back in September 2015. A facelift came out in mid-2020, but you'd have to be a diehard Bentley fan to notice the changes. In 2025, the luxobarge is still going strong, and there's a new special edition up for grabs.

The Atelier Edition is for those who do not want to bother with the configurator and would rather let Bentley decide for themselves. There are five special colors, including five legacy Mulliner shades: Light Onyx, Rubino, Porcelain, Quartzite, and Light Emerald. The sixth and final one is a new Obsidian Crystal hue. Alternatively, if none of these paint jobs tickle your fancy, you can pick anything from the regular color palette.

The opulent SUV generously uses satin and chrome, and the fake side vents bear an Atelier Edition badge. The glitzy 22-inch wheels, with their 10-spoke design, have self-leveling center caps, as any respectable Bentley should. consumers can choose either the standard wheelbase model or the stretched EWB version, which came out about three years ago.

For the lavish cabin, Bentley spices things up with different colors depending on the exterior color. From brushed aluminum and wood trim to the finest leather and two-tone finishes, this Atelier Edition has it all. But there's no denying that the Bentayga is beginning to show its age. However, it's not necessarily bad since the latest cars tend to be overburdened with screens. Another plus is the generous use of physical buttons and knobs instead of moving everything inside a touchscreen.

If there's one thing missing, it's the W-12. Bentley killed the venerable twin-turbo [website] engine in mid-2024 after making over 100,000 powertrains with twelve cylinders since 2003. The Bentayga Atelier Edition comes with the V-8, or you can opt for the V-6 hybrid. However, the electrified version doesn't include the rear-wheel steering found in the gas-only models.

It won't be long until a second SUV will be part of Bentley’s lineup. Scheduled to debut in 2026, the so-called "Urban SUV" will be the brand’s first electric model. Details have not been released yet, but we do know it'll be shorter than the Bentayga.

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Ram CEO Says Ramcharger Is 'The Goldilocks Truck'

Ram CEO Says Ramcharger Is 'The Goldilocks Truck'

Ram first revealed the electric Ramcharger back in November 2023. The range-extended pickup truck adds a Pentastar [website] V-6 engine used solely to charge the battery, leaving the dual electric motors to handle propulsion. We were given some basic information back then, but now Ram is ready to share a bit more about this full-size truck. And Ram CEO Tim Kuniskis is excited about it.

"I think this is really going to be a secret weapon in the industry," he introduced to media during a Ramcharger preview. "It's why we wanted to share it with you as soon as possible. It's not a PowerPoint slide. This thing is real, and it's coming fast."

A specific launch date hasn't been confirmed aside from sometime in the second half of this year. It's officially called the 2026 Ram Ramcharger (though Kuniskis concedes most people will simply call it the Ramcharger), and when it arrives, it will have slightly less horsepower than originally planned. Instead of 663 hp, the new estimate is down to 647. Torque is also down to 610 pound-feet, though we're still talking about enough punch to reach 60 mph in approximately [website] seconds.

That was done to preserve efficiency. Ram says the Ramcharger can achieve 690 miles of combined range when using all the battery power and fuel in the tank. The truck utilizes a 27-gallon tank and a [website] kWh ([website] kWh usable) battery nestled between its widened STLA Frame undercarriage. Designed to accommodate both combustion and electric systems, the STLA Frame is eight inches wider through the center section for the Ramcharger, adding considerable weight. At 7,507 pounds, it's the beefiest half-ton Ram of the lot.

Ram Development Chief Doug Killian explained three modes you'll find next to the drive selector of the Ramcharger: Electric+, E-Save, and Eco. In Electric+ mode, the Ramcharger's gas engine will stay off until the battery is depleted of power. When that happens (in about 141 miles under normal driving conditions) the engine kicks on and powers the generator, which feeds electricity directly to the front and rear motors. The generator can add some power to the battery, but it's not able to fully recharge it.

In E-Save mode, the engine will come on and maintain the battery at its current state of charge while you drive. This is useful if you want to save some electric-only operation for later, such as a city where only zero-emission vehicles are allowed. If the battery is below half charge, the engine will charge the battery back to 50 percent. Eco is designed to conserve power when possible, reducing available horsepower and dialing down creature comforts like the heater and air conditioning.

It's crucial to note that the engine isn't connected to the drive wheels in any way, shape, or form. It only turns a built-in generator to charge the battery. However, in situations where you want all the hp, the engine will be on, charging the battery as it doles out electricity front and back.

Ram still hasn't revealed pricing for the Ramcharger, but Kuniskis says it will be comparable to combustion-powered Ram 1500s with similar capabilities. With approximately 100 more horsepower than trucks with the high-output Hurricane I-6, that likely means a starting figure somewhere in the $70,000 to $80,000 range. But it could provide truck buyers with a vehicle that can skip gas stations completely for weekly commutes, then tow up to 14,000 pounds on weekend getaways without worrying about finding a charging station.

Kuniskis believes it's a best-of-both-worlds truck, combining the best attributes of electric power with the convenience and familiarity of combustion-powered trucks.

"I'm really glad we have options," showcased Kuniskis. "I know a lot of never BEVers; even they say to me 'not sure I'm going to buy one but you know what, you got my attention.' When you can get a never BEVer to say that, you know you're onto something."

File image; Mercedes-Benz Actros and Arocs trucks.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
8.3%10.0%10.5%11.6%12.3%12.7%12.8%
8.3%10.0%10.5%11.6%12.3%12.7%12.8% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
10.9% 11.7% 12.4% 12.8%
10.9% Q1 11.7% Q2 12.4% Q3 12.8% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Connected Cars35%14.2%
Autonomous Driving22%18.5%
EV Technology28%21.9%
Telematics10%9.7%
Other Automotive Tech5%6.3%
Connected Cars35.0%Autonomous Driving22.0%EV Technology28.0%Telematics10.0%Other Automotive Tech5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Tesla16.9%
Waymo12.3%
NVIDIA DRIVE10.7%
Bosch9.5%
Continental7.8%

Future Outlook and Predictions

The Audi Will Show landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of automotive tech evolution:

Regulatory approval delays
Battery technology limitations
Consumer trust issues

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

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platform Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.