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Mercedes-Benz adding electric version of one of its best-known models
Mercedes-Benz has already confirmed it’s working on electric C-Class, GLC and S-Class models. Now we can add the E-Class to the list.
“By launching all-new electric GLC and C-Class models, Mercedes-Benz will close a gap in its electric core segment. An all-new fully electric E-Class will round out the picture,” the firm introduced in a press release detailing its strategy.
This follows a mention of Mercedes-Benz planning launches for “dozens of new or refreshed models” between now and 2027, suggesting the E-Class with EQ Technology isn’t far off.
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About that suffix: Mercedes-Benz is phasing out the EQ- prefix from its EVs, with electric vehicles (EVs) to instead adopt the ‘with EQ Technology’ suffix – as seen on the new electric G-Class – and plug-in hybrids gaining the “with EQ Hybrid technology” tag.
“We are strengthening our traditional class logic and will no longer use ‘EQ’ in model nomenclature for new vehicles,” a Mercedes-Benz spokesperson told Automotive News.
Mercedes-Benz will continue to use dedicated EV platforms for some of its EVs, however it has confirmed that “going forward a coherent design language will be used across the entire platform”.
It’s unclear what this means for the current EQE, which entered production in 2022 as an electric alternative to the E-Class.
A Mercedes-Benz spokesperson told Automotive News it was “too early to share more information about our future model lineup, for strategic reasons”.
In stark contrast to the BMW 5 Series and i5, the E-Class and EQE couldn’t look any more different. In addition to riding different platforms, they feature completely different exterior styling with the EQE characterised by a much more rounded body.
Mercedes-Benz sold 11,660 EQEs in the US last year, 12,391 in Europe, and 162 in Australia, declines of 39 per cent, 21 per cent and [website] per cent, respectively.
However, it still managed to outsell the BMW i5 in both the US and Australia.
Mercedes-Benz isn’t the only European luxury brand rejigging its naming strategy.
Audi’s upcoming combustion-powered A6 replacement will still be called A6, instead of being renamed to A7 as had previously been planned.
It’ll be sold alongside the new electric A6 e-tron, which is underpinned by a different platform and capabilities different styling.
This means the new E-Class with EQ Technology will battle the A6 e-tron and i5, leaving the E-Class to take on the 5 Series and A6.
The current E-Class entered production in 2023, and depending on the market is offered with petrol, diesel and plug-n hybrid powertrains.
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Mercedes Will Abandon Its Separate EV Lineup
Mercedes is rethinking its electric car strategy amid declining sales. We've learned that future models will look more like gas cars by dropping the super-slippery styling of the EQS and co. Another significant change is in the works. The German luxury brand intends to bring ICEs and EVs even closer by dropping the separate "EQ" lineup used today for zero-emission models. The two letters are staying, but they'll have a less prominent role.
, the three-pointed star "will no longer use 'EQ' in model nomenclature for new vehicles." It means there won't be any new purely electric models that start with "EQ." Instead, future vehicles will carry the name of the internal combustion engine versions, plus "EQ Technology" at the end. This strategy is already in place, having been used on the G580 with EQ Technology last year.
The next model in line to get the "EQ Technology" branding will be the new CLA, which will break cover next month. The third generation of the luxury sedan will also be sold as a plug-in hybrid with the "EQ Hybrid Technology" terminology. The versions powered by gas and diesel engines will simply be called "CLA." Even the cheaper ones will have some form of electrification baked in, considering Mercedes has developed a new mild-hybrid setup.
Mercedes has already teased the EQA and EQB replacements, which will be integrated into the GLA and GLB lineups, respectively. The entry-level offerings will also include a successor to the CLA Shooting Brake, but whether an EV variant is planned is unclear. You'll notice the adjacent teaser does not include the A-Class and B-Class, but that's not surprising since the Stuttgart-based automaker has unveiled its intentions to simplify its compact car portfolio. It could mean the hatchback, sedan, and minivan won't live to see another generation.
Moving higher in the Mercedes lineup, an electric GLC has been officially confirmed. Given the revised naming strategy, it won't be called EQC anymore. The old electric crossover was quietly discontinued nearly two years ago. The C-Class and E-Class sedans will also get the fully electric treatment. The enterprise's spokesperson refused to confirm whether the electric E-Class' arrival would spell the immediate end for the EQE or if the two would co-exist for a while.
No fewer than 17 EVs and 19 ICEs are coming out by the end of 2027. The "biggest-ever product launch campaign" includes a "Little G" positioned below the Geländewagen off-roader.
Looking further ahead, Mercedes is also planning a purely electric version of the next-generation S-Class, which will likely be released around 2030. In the meantime, the current model will receive a "major upgrade" in 2026.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Connected Cars | 35% | 14.2% |
| Autonomous Driving | 22% | 18.5% |
| EV Technology | 28% | 21.9% |
| Telematics | 10% | 9.7% |
| Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Tesla | 16.9% |
| Waymo | 12.3% |
| NVIDIA DRIVE | 10.7% |
| Bosch | 9.5% |
| Continental | 7.8% |
Future Outlook and Predictions
The Mercedes Electric Benz landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
electric vehicle intermediate
hybrid intermediate
platform intermediate
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