Here’s our first look at the ultra-luxury Genesis GV90 spotted in public [Video] - Related to [video], our, reportedly, nascar, mitsubishi
Ford Mustang Mach-E NASCAR EV prototype gallops past gasoline
Ford on Thursday unveiled a prototype Mustang Mach-E electric SUV outfitted for NASCAR racing.
The prototype, revealed at a preview event for the automaker's 2025 motorsports activities, is a Mach-E in name only and doesn't have much in common with the Mach-E road car. It combines Mach-E style bodywork with a carbon-fiber tub chassis and components from a current NASCAR Cup Series race car, including suspension, brakes, steering, and wheels, Ford expressed in a brief statement.
Three motors provided an undisclosed amount of power for the Mach-E electric race car, with energy supplied by a 78-kwh battery pack. That's in between the 72-kwh Standard Range pack and 91-kwh Extended Range pack currently offered in the Mach-E.
The Cup Series is the top rung of the NASCAR ladder, and it currently capabilities purpose-built race cars powered by big thirsty V-8 engines, emitting loads of noise, gasoline fumes, and tailpipe emissions. Initial photos Ford released with the prototype show loads of tire smoke. NASCAR hasn't even gone hybrid yet, and while hybrid race cars were unveiled years ago they've been delayed to 2027 at the earliest.
Ford Mustang Mach-E NASCAR Prototype Ford Mustang Mach-E NASCAR Prototype Ford Mustang Mach-E NASCAR Prototype.
This configuration fits with NASCAR practice. NASCAR may stand for "National Association for Stock Car Auto Racing," but there isn't anything "stock" about the cars. They're designed for the series' rule set but styled to look like cars fans can buy.
The three-motor powertrain and 78-kwh battery pack match the top-level specs given for a generic electric SUV prototype NASCAR first showed in 2023. That prototype, which also featured sustainable bodywork made with flax, hinted at a path forward for making the series greener, in keeping with a carbon-emission reduction goal adopted in 2023. All current Cup Series manufacturers also sell electric SUVs—Ford has the Mach-E, Chevrolet has the Blazer EV, and Toyota has the bZ4X—so rebranding for each won't be an issue.
NASCAR hasn't given any indication of when it might adopt electric cars, although leaked documents hinting of plans for a standalone electric series began in 2022. For now, the NASCAR Mach-E joins a growing collection of Ford electric prototypes, including the seven-motor Mach-E 1400, showing that electric vehicles can be fast and fun.
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Mitsubishi reportedly working on small electric SUV
The first of several planned new Mitsubishi electric vehicles will be a small electric SUV, Automotive News reported on Sunday.
This new model will arrive in the [website] in the second half of 2026, , which cites comments from Mitsubishi executives to dealers at the 2025 National Automobile Dealers Association (NADA) show in New Orleans that concluded last weekend.
An anonymous source with knowledge of the matter told Automotive News that the EV is expected to be a "small crossover coupe-styled vehicle similar to the planned Nissan Leaf replacement"—a model that Nissan has confirmed is in the works and is expected within the next couple years, based on production plans.
Nissan owns 34% of Mitsubishi. The current Mitsubishi Outlander shares its platform with the Nissan Rogue, and the Outlander is available as a plug-in hybrid. But Nissan is potentially now in the process of merging with Honda, and while initial reporting indicated Mitsubishi would join in, subsequent reports claimed the automaker might keep its distance.
Teaser for future Mitsubishi [website] lineup.
If this research proves accurate, the small crossover will be the first all-electric Mitsubishi sold in the [website] since the retirement of the i-MiEV after the 2017 model year. And it could be the first of several new EVs, hybrids, and plug-in hybrids introduced by Mitsubishi over the next few years—assuming the automaker's current product plans remain in place.
In May 2024, Mitsubishi unveiled its "Momentum 2030" plan, calling for one new or refreshed model to be introduced each year between 2026 and the end of the decade, powered by a mix of "advanced-technology internal-combustion engines, hybrids, plug-in hybrids, and battery-electrics." An accompanying teaser image showed seven vehicles, marking a significant expansion of the lineup. Mitsubishi also teased an electric pickup truck in 2023, but it's unclear if that model is part of the [website] product plan.
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Here’s our first look at the ultra-luxury Genesis GV90 spotted in public [Video]
![Here’s our first look at the ultra-luxury Genesis GV90 spotted in public [Video]](/images/automotive-tech/picture/image_189.jpg)
The upcoming flagship Genesis GV90 is set to shake up the ultra-luxury market. Ahead of its official debut, we are finally getting a look at the larger electric SUV. The Genesis GV90 was spotted in South Korea for the first time, revealing its “massive” size. Check it out below.
Genesis GV90 spotted in public for the first time.
Genesis has quickly built a name for itself after it became an independent luxury brand from its parent firm, Hyundai.
The brand currently offers three all-electric vehicles: the GV60, Electrified G80, and Electrified GV70 SUV. This year, all three are getting significant updates with more range, a redesigned interior, and even more luxury. Meanwhile, the luxury brand has even bigger plans, with new vehicles arriving soon.
Genesis is preparing to launch a new full-size electric SUV that’s expected to rival ultra-luxury models like the Mercedes-Benz GLS Class and Bentley Bentayga.
We got a sneak peek of the new SUV after Genesis revealed the Neolun concept last March. The larger model capabilities a clean, “reductive” design with its signature two-tone headlamps and Crest grille showcased upfront. The premium SUV even included coach doors, giving it that Rolls Royce-like feel.
Ahead of its arrival, the Genesis GV90 was spotted on a carrier for the first time in South Korea. The pictures from Namcha Cafe (via MotorsJason) reveal the test car, which is believed to be the new Genesis.
Despite the camouflage, you can see the SUV’s massive size in its outline. Even the wheels appear to be unusually large at around 22″.
Genesis will use the flagship electric SUV as a tech beacon as Hyundai scales upwards. The cabin will feature its latest tech and software, including a [website]″ infotainment screen.
The GV90 will be the first vehicle underpinned by Hyundai’s next-gen “eM” platform. Hyundai’s new EV platform is expected to significantly cut costs with a modular design compared to its current E-GMP, which powers all IONIQ models, many Kia EVs (EV3, EV4, EV5, Ev6, EV9), and the Genesis GV60.
Last November, TheKoreanCarBlog reported that the first GV90 prototypes were spotted outside Hyundai’s R&D center in Korea. Now, we are finally seeing production models out in public.
It’s expected to launch in two trims: a Standard and an “Exclusive” model. The base model is expected to start at around 100 million won, or around $80,000. Meanwhile, the , which will retain capabilities like coach doors, could cost upwards of 200 million yuan, or around $160,000. The premium version will be limited to just a few models.
Genesis is expected to reveal the GV90 later this year, with mass production scheduled for early 2026. It will be built at Hyundai’s Ulsan EV plant in Korea.
Would you buy the ultra-luxury Genesis GV90 for around $80,000? Or would you opt for the $160,000? Let us know your thoughts in the comments.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Connected Cars | 35% | 14.2% |
| Autonomous Driving | 22% | 18.5% |
| EV Technology | 28% | 21.9% |
| Telematics | 10% | 9.7% |
| Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Tesla | 16.9% |
| Waymo | 12.3% |
| NVIDIA DRIVE | 10.7% |
| Bosch | 9.5% |
| Continental | 7.8% |
Future Outlook and Predictions
The Ford Mustang Mach landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
electric vehicle intermediate
hybrid intermediate
platform intermediate
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