Polestar unveils a new collection of ‘Arctic Circle’ EVs that will be shown off at an ice race [Video] - Related to a, [video], an, off, 9
Hyundai opens IONIQ 9 pre-orders in South Korea starting at just $41,000

Hyundai’s first three-row electric SUV is officially on the market. On Monday, Hyundai opened IONIQ 9 pre-orders in South Korea, starting at around $41,000 with incentives. The flagship electric SUV can seat six people and has a driving range of up to 330 miles.
Hyundai IONIQ 9 pre-orders open in Korea.
After what felt like an endless wait, Hyundai finally unveiled its larger electric SUV — the IONIQ 9 — at the LA Auto Show last November. Less than three months later, the flagship EV is officially available to order in Korea.
Hyundai opened IONIQ 9 pre-orders in its home market on Monday. The IONIQ 9 seven-seater configuration starts at [website] million won, or around $45,800.
With incentives, Hyundai expects the actual purchase price of the basic seven-seater trim to be around 60 million won, or roughly $41,000.
The IONIQ 9 is available in six and seven-seat setups, each with three trim options: Exclusive, Presige, and Calligraphy.
Prices for the seven-seat model range from [website] million won ($45,800) to [website] million won ($53,100). The six-seater configuration starts at [website] million won ($47,000), while the range-topping Calligraphy is [website] million won ($54,100).
(with incentives) 60 million won ($41,000) 7-seater .15 million won ($45,800) 7-seater Prestige [website] million won ($50,000) 7-seater Calligraphy [website] million won ($53,100) 6-seater .03 million won ($47,000) 6-seater Prestige [website] million won ($51,000) 6-seater Calligraphy [website] million won ($54,100) Hyundai IONIQ 9 starting prices by trim in South Korea.
Hyundai offers four-seat setups. The six-seater setup is offered with premium relaxation seats, swivel seats, or a dynamic body care seat. Or, you can opt for the seven-seat model, which attributes a 6:4 folding seat.
Based on Hyundai’s E-GMP platform with a [website] kWh battery, the IONIQ 9 is rated for up to 532 km (330 miles) driving range in Korea.
At 5,060 mm ([website]″) long, 1,980 mm (78″) wide, and 1,790 mm ([website]″) tall with a wheelbase of 3,130 mm (123″), the IONIQ 9 is slightly bigger than Kia’s three-row EV9 (5,010 mm long x 1,980 mm wide x 1,755 mm tall x wheelbase of 3,100 mm).
Inside, the flagship SUV is packed with Hyundai’s latest software and connectivity tech. A panoramic curved display with dual [website]″ driver display and infotainment screens are the highlight of a relatively minimalistic cabin.
With a 400/800V “multi-ultra-fast charging system,” the IONIQ 9 can be charged from 10% to 80% in just 24 minutes using a 350 kW charger.
It’s available with rear-wheel (RWD) and all-wheel drive (AWD) powertrain setups. The RWD model has a single rear motor that can produce up to 160 kW and 350 Nm of maximum torque.
The cruising AWD model has max output of up to 226 kW and 605 Nm max torque, while the performance AWD version boasts 315 kW max output and 700 Nm max torque.
A Hyundai Motor official introduced, “We expect that a new electrification experience that turns possibilities into reality will be unfolded through the IONIQ 9, the flagship model of the electrified brand IONIQ.”.
The spokesperson added that the new electric SUV stands out with “the best-in-class driving range and cutting-edge safety and convenience elements.”.
For those in the US, get ready. Following its domestic launch, Hyundai will open IONIQ 9 pre-orders in the US. The larger model will be built alongside the updated 2025 IONIQ 5 at Hyundai’s new EV plant in Georgia.
Like the new IONIQ 5, it will even include an NACS port for charging at Tesla Superchargers. Check back soon for prices and additional specs. We’ll keep you updated with the latest.
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Polestar unveils a new collection of ‘Arctic Circle’ EVs that will be shown off at an ice race [Video]
![Polestar unveils a new collection of ‘Arctic Circle’ EVs that will be shown off at an ice race [Video]](/images/automotive-tech/picture/image_23.jpg)
Polestar has unveiled a new collection of one-off “Arctic Circle” EVs designed to showcase the brand’s performance DNA. The rally-inspired upgrades have now been applied to the Polestar 2, 3, and 4 EVs and were put through their paces in the frigid Arctic before they make their public debut at an ice race in Austria. See more in Polestar’s video below.
Although Polestar is technically a Chinese brand since it is majority-owned by Geely Holding, its roots and design are still very Swedish. The premium EV brand is just now starting to gain some clout with consumers as its lineup of available vehicles has expanded to three models: the Polestar 2 sedan, 3 SUV, and 4 crossover.
Aside from several additional models in its pipeline, Polestar has developed several performance variants of its models. Well, actually, up until now, there has been just one model, the Polestar 2. Nevertheless, we’ve seen two high-performance BST Editions as well as a unique “Arctic Circle” Polestar 2 that made its debut in February 2022.
Three years later, Polestar’s lineup has grown by two, and the automaker has returned to the chilly tundra of the Arctic Circle with unique one-off variants designed to kick up some snow and drift across the ice. Today, Polestar shared images and a video of the new Arctic Circle collection before the three unique EVs perform some hot laps on the ice of Austria this weekend.
Polestar displays off its tuning prowess in the Arctic Circle.
, the previously mentioned one-of-a-kind Polestar 2 Arctic Circle is now part of a trio of ice-ready EVs alongside its Polestar 3 and 4 siblings. The new Arctic Circle collection is a design exercise in rally-inspired EVs that showcase Polestar’s performance prowess. enterprise CEO Michael Lohscheller elaborated:
The Arctic Circle collection illustrates our unique performance DNA, rooted in motorsport and combined with Scandinavian design. We develop our cars under challenging conditions within the Arctic Circle in Sweden, and at the FAT Ice Race we will showcase that on ice there is nothing more effective than a Polestar. We are really excited to be part of this special event with our full model line-up, where it’s all about car culture and the performance experience.
Following today’s online debut of the new Arctic Circle EVs, Polestar noted the three one-off models will make their public debut during the 2025 FAT Ice Race in Zell am See, Austria, on February 1. We asked the Polestar team if the Arctic Circle EVs would be competing, but they unfortunately will not.
However, Polestar told us the Arctic Circle EVs will be out on the ice track for some hot laps in front of the race attendees, operated by professional drivers and Polestar engineers, including Polestar’s Head of Driving Dynamics Joakim Rydholm and multiple STCC and WTCC champion Thed Björk.
The vehicles were built at one of Polestar’s Swedish R&D facilities and feature raised ride heights with custom 3-way adjustable Öhlins dampers, specialized Pirelli studded tires, and OZ racing wheels. The Polestar 2, 3, and 4 Arctic Circle EVs also showcase new Quad Evo front spotlights from Stedi, bucket seats from Recaro, and a slew of exterior winter accessories like skis, roof racks, storage containers, and recovery equipment.
Per Polestar, here’s how each of the Arctic Circle EVs break down in terms of specs and accesories:
Polestar 2 Arctic Circle Polestar 3 Arctic Circle Polestar 4 Arctic Circle MY21 Long Range Dual.
469 hp / 502 lb-ft (350 kW) MY24 Long Range Dual.
517 hp / 671 lb-ft (380 kW) MY24 Long Range Dual.
544 hp / 506 lb-ft (400 kW) Custom Öhlins 3-way.
with external gas reservoirs Custom Öhlins 3-way.
with external gas reservoirs Custom Öhlins 3-way.
with external gas reservoirs [website] ride height [website] ride height [website] ride height Front and rear strut braces Front strut brace Front strut brace Specialized 19” Pirelli.
(for ice track driving) Specialized 20” Pirelli Scorpion.
driving Specialized 20” Pirelli Scorpion.
(245/45R19) (for road driving) Pirelli Scorpion Winter 2.
rear) (for road driving) Pirelli Scorpion Winter 2.
(255/50R20) (for road driving) OZ Racing Rally Racing.
wheels (20”) (world premiere) OZ Racing Rally Legend.
wheels (20”) (world premiere) Recaro Pole Position bucket.
seats Paddle-operated launch control Stedi ST4K roof light bar Drift-inspired hydraulic hand.
and Swedish gold tow hooks Rally-inspired mud flaps.
and Swedish gold tow hooks Rally-inspired mud flaps.
and Swedish gold tow hooks Thule WingBar Edge roof rails.
and SnowPack ski mounts Thule WingBar Edge roof rails.
and custom roof basket Specialized ski mounts Blackcrows all-terrain skis Fiskars SnowXpert shovel,.
and snow ladders Blackcrows all-terrain skis.
If you happen to be in Zell am See, Austria, this weekend, bundle up and check out some ice races and hot laps from Polestar. If you’d rather stay where you are and remain nice and warm, you can enjoy winter driving footage in the Arctic Circle from Polestar below:
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Tesla (TSLA) releases Q4 2024 results: big miss on revenue and earnings

Tesla (TSLA) released its financial results and shareholders letter for the fourth quarter (Q4) and full-year 2024 after market close today.
We are updating this post with all the details from the financial results, shareholders’ letter, and the conference call later tonight. Refresh for the latest information.
As we reported in our Tesla Q3 2024 earnings preview yesterday, the Wall Street consensus for this quarter was $[website] billion in revenue and earnings of $[website] per share.
Now, did Tesla meet, beat, or miss the expectations?
Just after the market close today, Tesla released its financial results and confirmed that it did miss expectations with earnings of $[website] per share (non-GAAP) and it missed revenue expectations with $25,707 billion during the last quarter.
That’s significantly below expectations and triggered a 5% drop in Tesla’s share price after the results were released. The stock has since recovered.
Tesla’s gross profits were down 6% year-over-year in Q4. That’s despite selling more regulatory credits.
For the full-year 2024, Tesla’s earnings per share is down 22% despite many seeing Tesla as a “growth stock”:
The silver lining is that while growth has gone away, Tesla remains profitable and has grown its cash stack to $[website] billion.
We will be posting our follow-up posts here about the earnings and conference call to expand on the most key points (refresh the page to see the most recent posts):
Here’s Tesla’s Q4 2024 shareholder presentation in full:
Here’s Tesla’s conference call for the Q4 2024 results:
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Market Impact Analysis
Market Growth Trend
2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|---|
8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
---|---|---|---|
10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
Segment | Market Share | Growth Rate |
---|---|---|
Connected Cars | 35% | 14.2% |
Autonomous Driving | 22% | 18.5% |
EV Technology | 28% | 21.9% |
Telematics | 10% | 9.7% |
Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
Company | Market Share |
---|---|
Tesla | 16.9% |
Waymo | 12.3% |
NVIDIA DRIVE | 10.7% |
Bosch | 9.5% |
Continental | 7.8% |
Future Outlook and Predictions
The Hyundai Opens Ioniq landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
Factor | Optimistic | Base Case | Conservative |
---|---|---|---|
Implementation Timeline | Accelerated | Steady | Delayed |
Market Adoption | Widespread | Selective | Limited |
Technology Evolution | Rapid | Progressive | Incremental |
Regulatory Environment | Supportive | Balanced | Restrictive |
Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.