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'Now! More! Yes!' Is an Endearing Film About a Milwaukee Used-Car Salesman

'Now! More! Yes!' Is an Endearing Film About a Milwaukee Used-Car Salesman

One night in early 2022, legally blind neurodivergent car salesman TW Hansen was running the used-vehicle department at a bottom-feeding Milwaukee lot when he drunkenly decided to purchase a janky 1989 Ford E350–based ambulance using his boss's money. "Remember, we're from Wisconsin," Hansen tells Car and Driver, "so casual alcoholism is invariably a part of any story."

This action wasn't quite as outlandish as it might seem. In addition to purchasing and peddling sub-$10,000 vehicles to a struggling clientele often one working car ride away from losing their jobs or their housing, he also ran an ad hoc picture-car business, renting out vehicles for local film appearances. Milwaukee isn't exactly the Hollywood of the Midwest, but Hansen had a niche: obscure period-correct vehicles from the '70s and '80s, and/or cars that could be crashed, crushed, or set aflame.

He'd had some success renting out to productions a 1983 Ford LTD police car, which he'd purchased for $2800, earning enough to nearly cover the purchase price before selling it to a collector for $6000. So, the similarly priced hospital hauler seemed marketable.

A new documentary, Now! More! Yes!, directed by fellow Milwaukeean Max Hey, presents why that mostly wasn't the case. Until it maybe sort of was.

Kyle James, courtesy of Ambulance Key Ltd.

The movie, which will premiere at the famed South by Southwest (SXSW) festival in Austin, Texas, on March 8, follows Hansen and a ragtag group of no-budget guerrilla Wisconsin filmmakers, as Hansen buys and borrows vehicles for film sets and attempts to find a home for the misfit ambulance. In the process—and this is what makes the movie such a heartfelt delight—he finds a home for his misfit self as well.

"Truth be told, the period of time that the movie covers, in 2022 and 2023, was the most harrowing year of my life,” Hansen says. "Every major component of my conception of self was tested and challenged and torn down to its foundations."

NowMoreYes Film Still, courtesy of Ambulance Key Ltd.

While this tension is demonstrated clearly in the film, for car lovers like us this emotional narrative is often supplemented (if not supplanted) by the onscreen vehicular one. In addition to the ambulance—which has no key, and won't start anyway—the movie delights in the destruction of automotive ephemera. A 1990s Cadillac is burned to the frame. An '80s Saab is dropped repeatedly from a crane, then strap towed around town by an Econoline van without a front fender. A Mercedes W123 sedan is driven off a cliff. A 1987 Chevy Citation coupe appears and fades, like an apparition. There is a demolition derby scene.

Hansen's personal car collection goes well beyond any oddities we see on the screen. He estimates that he has owned well over 300 cars in the three decades since he got his license. "Some are strange for what they are, and some became strange through quantity," he says. "For example, the 1987-through-1991 Toyota Camry station wagon is not necessarily an interesting car, but between my friends and I, we've owned over 20 of them. The Toyota van from that era—the toaster-shaped van before the Previa—I had, like, five of them. Renault Alliances, those I had a bunch of." Hansen's first car, the 1977 AMC Pacer Wagon? "I had a bunch of those too," he says.

Even a serial buyer (and seller) of hundreds of weirdo cars has some vehicles on his unicorn wish list. "I never had an early '80s Ford Country Squire station wagon. And I'd like a 1962 Dodge Dart, a four-door hardtop," Hansen says. "But the one I'm really into is the Renault Avantime. which was a pillarless two-door minivan. It has a deeply peculiar brutalist style. It is weird in the way that only the French can do weird."

We won't tell you what happens to Hansen's ambulance. Or to his connection with his boss and the used-car lot. ("I would characterize it as an abusive relationship," he says.) Or to any of the movies-within-the-movie that appear in brief grainy video clips. Those would be spoilers.

Tim Hansen, Courtesy of Economy Superstar.

But we will say that the movie is transcendent, a story that results in redemption—vehicular and otherwise—and that we were cheering for the weird protagonist and his weird cars and his weird cohort the entire time.

We are not alone. "For the first time in memory, I feel like I no longer need to dwell in the labor of my own despair," Hansen says of his situation now, nearly two years after the movie's action was filmed. "My life has something resembling direction and purpose to a degree to which is a little bit frightening because I am not accustomed to direction or purpose. These are alien concepts to me."

If you're at SXSW March 8–11, definitely go see Now! More! Yes! And if you're not, watch for it at other festivals, and perhaps, hopefully soon, on some streaming service. We feel confident someone will buy it. Just like that ambulance.

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The Ferrari 12Cilindri Spider Is a Sensory Experience

The Ferrari 12Cilindri Spider Is a Sensory Experience

"Everything else is a derivation," Enzo Ferrari once mentioned of his original V-12. Eighty years ago, Il Commendatore and Gioacchino Colombo conceived the first Ferrari V-12 engine and in 1947 put the 125 Spyder Corsa on the road. Today, the 2025 12Cilindri Spider harks back to Ferrari's grand-touring roots and its front-engine, V-12 soul.

The 12Cilindri Spider is a first-quarter opening salvo in what's shaping up to be a pivotal year in the brand's storied history. The firm will introduce six products, including its first EV in October. Meanwhile, F1 fans count the days until the Australian Grand Prix for a glimpse of Lewis Hamilton in the Scuderia Ferrari paddock. Hamilton, like Enzo, has effortless cool, an attitude that makes modern Ferrari feel distinct from the competition.

Arriving on the precipice of an expanded electrified portfolio, the 12Cilindri Spider functions a naturally aspirated front-mounted [website] V-12 engine that is an internal-combustion coda to Ferrari engine lore and a delicious guilty pleasure. The operatic engine note, experienced unfiltered in the open air, is the Spider's reason for being. For the Ferraristi, driving is a provocative sensory experience. For the 12Cilindri Spider, creating that experience was the assignment.

"I'm getting emotional," noted Ferrari designer Andrea Militello, only half-joking. Militello is head of sport design projects for Ferrari and participated in a panel discussion with his engineering and product planning colleagues the night before our coastal drive. Militello explained how the engineers, designers, and test drivers work side by side. "The final design of the car, it transmits something that we can't describe with words" he noted. "It's something that happens in the guts."

The 12Cilindri Spider's look references the 1969 365GTS/4, the famed Daytona Spider styled by Leonardo Fioravanti of Pininfarina. You can see the classic proportions in the long, clamshell-shaped hood and the set-back cabin. The modern car's contours and surfaces are tucked and shaped in sympathy with the front end and carefully frame the large 21-inch wheels. The A-pillars are swept back dramatically, and flying buttresses fade from the headrests into the rear decklid.

The Spider is meant to be savored outside in the elements, and so we traveled to Cascais, Portugal, for our drive. There, we found a half-dozen Spiders in Verde Toscana, a gemstone green hue that sparkled in the sunshine. For this car, Ferrari says it started with the "gentleman driver" in mind. What that driver is looking for in a Ferrari is defined by Raffaele de Simone, Ferrari's chief development driver, who was there to walk us through the ins and outs of the driving setup. De Simone paused to listen as we brought the 12Cilindri Spider engine to life with a tap of the haptic button on the center of the steering wheel. He let the sonic drama sink in. "Bellissimo! It sounds like music," he mentioned. De Simone recommended the 1600-watt Burmester audio system's Live setting (others include Pure, Comfort, and 3D Surround) as an accompaniment to the V-12's engine note. Live produces a full-on concert experience in the way the sound is distributed through the speakers. It's one of the more impressive systems we've tried, balancing the audio sound with the engine note even with the top down.

Act one of the 12Cilindri Spider opera was underway as we warmed up the tires on Portuguese coastal roads that were made for King Luís I of Portugal's court in the 19th century. For the unfiltered experience, we turned off the ADAS with the touch-sensitive button. The haptic-touch buttons and sliders are a bit fussy but became more intuitive over eight hours of driving. The [website] center infotainment screen and [website] passenger's display are low-key compared to the Purosangue's more digitally based cockpit.

A violent windstorm had left the pavement sand-swept, and the 12Cilindri's little wiggles in the turns were a thrilling reminder of its rear-wheel drive and V-12 power in action. Soon the roads opened up, and we pursued the engine's delightful 9500-rpm crescendo. We cycled through high notes, trying out the various driving modes, reveling in the palpable feedback of 819 horsepower as the eight-speed dual-clutch transmission worked its silky magic. Top down, the Spider magnified the V-12's glory.

On public roads, we never saw the claimed 211-mph top speed—same as the coupe's—but 60 mph comes quickly at an estimated [website] seconds, and the four tailpipes served as trumpets for those we left in the dust. On-the-money steering and confidence-inspiring carbon-ceramic brakes checked boxes on a GT-car wish list. The suspension's magnetorheological dampers produced a smooth ride on bumpy concrete, a welcome bonus.

The neck-level heat vents and the retractable center window between the headrests kept the cabin serene and let us settle in to focus on the driving dynamics. In third and fourth gear, Ferrari now does electronic torque shaping, like it's done previously on turbocharged models, to keep the rising crescendo of power linear, a move the corporation indicates doesn't slow acceleration. Later, we closed the retractable hardtop, a quick 14-second maneuver—raising or lowering the roof can be done when the car is in motion at speeds up to 28 mph, a fun party trick to deploy with the touch of a center switch.

Top up or down, 12Cilindri Spider satisfies all five senses.

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Why Level 1 EV Wall Charging Is More Useful Than You Think

Why Level 1 EV Wall Charging Is More Useful Than You Think

Let's be real for a second: nobody wants to sit around and wait hours and hours for their electric vehicle to charge. The fear of long charging times, along with nowhere to actually do it, is what scares many people away from owning an EV. And certainly, the time it takes to charge from a standard wall outlet—which might take anywhere from 60 to 200 hours depending on the car—isn't very encouraging.

Most EV owners plug in at home and use faster Level 2 chargers to get juiced up in a matter of hours, not days. Others rely on public DC fast charging, whether regularly or on road trips, to recharge in mere minutes. Yet all EVs can also plug into a standard 120-volt wall outlet. But what good is that, really?

It's actually very good, believe it or not. I found this out during my road trip out to the far West Texas desert in a 2025 Rivian R1T. That experience convinced me that so-called Level 1 charging, the slowest form of EV charging there is, can be an immensely useful tool—if you use it correctly.

In fact, wall charging saved my bacon on this trip. I'll tell you why.

(Full Disclosure: Rivian loaned me an R1T for a road trip over the 2024 winter holidays.).

Over the holidays, I drove about 400 miles from San Antonio to the remote town of Marfa, Texas near the Mexican border. As you might guess, there aren't many EV charging options out that way. One hotel near the house where I was staying had a Level 2 charger, but it was for guests only and I wasn't staying there. I probably could've talked my way into borrowing it a few times, but didn't want to take advantage.

Photo by: Patrick George No, I don't normally park like this. But there was nobody around.

My best bet was a Tesla Supercharger station in the town of Alpine, which I used quite often on this trip thanks to the adapter Rivian included. But that was 30 miles away before any highway range losses, and in the opposite direction of all the things I enjoy doing out in Marfa. In short, depending on that meant a range hit almost as soon as I drove away from the parking lot.

Luckily for me, Rivian also included a portable wall charger. I decided to throw the R1T on that when it was parked in the driveway. Lo and behold, it was just what I needed.

A standard 120-volt wall outlet typically provides 1 to 2 kilowatts (kW) of electricity. That translates to about three to five miles of range per hour.

On a 149-kilowatt-hour battery pack (with 140 kWh usable) like my R1T Dual Motor Max Pack tester, you'd be looking at around 30 to 40 hours to charge from 20% to 80% capacity, depending on the speed. Around 2 kilowatts of electricity for each kilowatt-hour of battery capacity, best-case scenario. Makes sense, right?

That's a lot less than my own home ChargePoint Level 2 charger, which runs a steady output of [website] kW. That means it can charge my Kia EV6, with its [website] kWh battery, from 0% to 100% in around 10 hours, though my typical time is around five or six hours. I've never run that car all the way down to 0%, and I don't intend to ever do that.

Photo by: Patrick George 2025 Rivian R1T Review.

So if you're new to EVs, you may scoff at Level 1 wall charging as being too slow. But remember this: What is your car doing most of the time? Well, it's just sitting there parked.

Since it's just sitting there, that means you can "refuel" it. This is a kind of secret superpower for EVs that few people talk about. With a gas-powered car, you have to drive somewhere and get gas. With an EV, for the 95% of the time the car is parked, it can be recharging its battery so long as it's near an outlet.

Photo by: Patrick George 2025 Rivian R1T Review.

This was extremely useful to me. On my trip, I wasn't driving all of the time. I was walking around town, seeing the sights, eating and drinking with family and friends or taking photos. Like any car does, the R1T just sat there a good amount of the day. I figured I might as well keep it charging while it was stationary.

That paid off handsomely. Just from the wall outlet, I was adding about 30 to 40 miles of extra range per day, much of it done in the evenings and overnight when I was sleeping. I never ran the Rivian down to 0% so I didn't have to start from scratch. And I always had some juice in the system from that Tesla Supercharger. The wall outlet just ensured that I had more than enough range to cover most of my daily activities and errands.

I have found that EV charging is typically less of a "now it's empty, so I must fill it up" proposition like it is for gas-powered cars. It's more about getting the range you need for exactly what you need. I didn't need the R1T to be "full" every day; I needed enough range to comfortably cover my driving. Using the wall outlet gave me a great daily buffer until I had to go back to the Tesla Supercharger station. With EVs, you start thinking more strategically about your energy use. That's not a bad thing.

That extra 30 to 40 miles from daily wall charging powered a lot of my trip. It's why there's also a not-insignificant number of EV owners out there who only use Level 1 wall charging for the job. My colleague Kevin Williams has written about this extensively; he's an apartment-dweller and uses slower charging with great frequency.

Think about people who own a smaller EV with a smaller battery, or who have an EV as a second or third car primarily for around-town errands. Why would you not use a wall outlet, especially when you don't need something as fast or as costly as a Level 2 home charger?

For me, at least, I do enough driving at home that a Level 2 charger is a necessity. I think living solely with Level 1 charging wouldn't really suit my needs. But now, I think of it instead as another tool—a very powerful and convenient tool—in my arsenal. This is especially true on road trips and vacations. If you're going to a new place and you aren't guaranteed to have tons of fast charging options along the way, I would very strongly recommend bringing a portable wall charger. Even if it's not the fastest option, it's advanced than nothing and may keep you from real trouble.

I'll add the typical caveats here and say that it's imperative to make sure the electrical system you're charging from is safe, modern, robust and able to handle the load. If you're renting an Airbnb, definitely check with the hosts to see if EV charging is cool (and it probably won't hit their electric bill all that much.).

Some manufacturers advise against using an extension cord for this sort of thing. Extension cords on any long-duration, high-draw application can be problematic. While an industrial-grade, low-gauge extension cord would be best here, I recommend always defaulting to what your owner's manual says—or if you have further concerns, talk to an electrician about the best course of action for longer cords. Don't just assume you can plug and play with any extension cord lying around. Level 1 charging can certainly help keep you on the road, but burning out a charger or starting a fire will turn this solution into a bigger problem.

So long as you can do it safely, do not rule out Level 1 wall charging, especially on your next EV road trip. Always remember: if it's parked, maybe it can be plugged in somewhere.

Photo by: Patrick George 2025 Rivian R1T Review.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
8.3%10.0%10.5%11.6%12.3%12.7%12.8%
8.3%10.0%10.5%11.6%12.3%12.7%12.8% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
10.9% 11.7% 12.4% 12.8%
10.9% Q1 11.7% Q2 12.4% Q3 12.8% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Connected Cars35%14.2%
Autonomous Driving22%18.5%
EV Technology28%21.9%
Telematics10%9.7%
Other Automotive Tech5%6.3%
Connected Cars35.0%Autonomous Driving22.0%EV Technology28.0%Telematics10.0%Other Automotive Tech5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Tesla16.9%
Waymo12.3%
NVIDIA DRIVE10.7%
Bosch9.5%
Continental7.8%

Future Outlook and Predictions

The More Endearing Film landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of automotive tech evolution:

Regulatory approval delays
Battery technology limitations
Consumer trust issues

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

ADAS intermediate

algorithm

API beginner

interface APIs serve as the connective tissue in modern software architectures, enabling different applications and services to communicate and share data according to defined protocols and data formats.
API concept visualizationHow APIs enable communication between different software systems
Example: Cloud service providers like AWS, Google Cloud, and Azure offer extensive APIs that allow organizations to programmatically provision and manage infrastructure and services.

electric vehicle intermediate

platform

platform intermediate

encryption Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.