Nissan follows BYD by bringing DeepSeek tech to its new N7 EV - Related to nissan, title, future, its, becomes
Australian company becomes Williams F1 title partner
“As one of the first global technology companies out of Australia, we understand what it's like to have passion, drive and the belief that you're building something great,” Mike Cannon-Brookes, CEO, Atlassian, stated in a statement.
The Mitsubishi Outlander was Australia’s second best-selling SUV last year, and now a refresh could help the popular SUV further stand out in a crowde......
Volkswagen updated the GTI and Golf R for 2025. Both cars have tweaked styling inside and out, and there's more power from the Golf R's turbocharged 2......
Word on the street is the Genesis G70 is going all-electric. The luxury sports sedan is due for a complete overhaul, including a new look and a fully ......
Honda’s Prologue EV joins the NHL for a green future
Honda extended its partnership with the NHL, but it may look a little different this time. This season, NHL fans will get a good look at the Prologue EV as part of Honda’s efforts to “make the game more environmentally responsible.” Will we also catch a glimpse of its upcoming electric SUV and Saloon?
NHL fans will get to see the Honda Prologue this year.
Honda’s first electric SUV is already among the top-selling EVs in the US. After the first buyers received their vehicles last March, Honda delivered over 33,000 Prologue’s in the US last year.
Even with deliveries starting a few months into the year, the Prologue was the seventh top-selling EV in the US in 2024, trailing only the Tesla Model Y, Model 3, and Cybertruck, Ford’s Mustang Mach-E and F-150 Lightning, and the Hyundai IONIQ 5.
On Tuesday, Honda extended its 17-year partnership with the NHL. This time, the focus is on making the League more sustainable.
Honda will use the Prologue to kick off efforts to “help make the game more environmentally responsible” and promote changes within the League.
It’s also launching a new “Skating for Sustainability” video series to educate fans about how the NHL plans to improve the game for everyone, including the environment.
Honda’s new initiative is part of its plan to have zero environmental impact by 2050. By 2040, Honda aims to sell 100% of new vehicles as EVs or FCEVs (fuel cell electric vehicles).
The Prologue will only be a minor part of Honda’s shift to electric. Next year, Honda will begin building two new EVs in Ohio as part of its upcoming “0 Series” models.
Honda unveiled the 0 SUV and 0 Saloon at the 2025 Consumers Electronics Show (CES) earlier this year, giving us a sneak peek of what to expect from its next-gen EVs.
With a multiyear renewal, will we see Honda’s new electric SUV and Saloon during future NHL games? I wouldn’t bet against it.
As Honda prepares to launch its next-gen electric vehicles, the Prologue is one of the best EV deals right now. With leases starting as low as $209 per month, Honda’s electric SUV is hard to pass up. If you’re ready to test it out for yourself, you can use our link to view Honda Prologue models at a dealer near you today.
US EV prices held steady in January, and incentive spending dropped [website] from December, -vehicle aver......
Launched in Malaysia last December with a [website] litre turbocharged petrol......
Volkswagen updated the GTI and Golf R for 2025. Both cars have tweaked styling inside and out, and there's more power from the Golf R's turbocharged 2......
Nissan follows BYD by bringing DeepSeek tech to its new N7 EV
Nissan is the latest to adopt DeepSeek tech for its new EV in China, the N7. The N7 will be the first joint venture brand electric car to feature DeepSeek’s R1 as the Japanese automaker fights to turn things around in the world’s largest EV market.
Nissan N7 EV will challenge BYD with DeepSeek tech.
Nissan’s Chinese joint venture, Dongfeng Nissan, has high hopes that its new N7 electric sedan can help charge up the brand.
The enterprise showcased on Wednesday that its new N7 EV is “The first real car of a joint venture car enterprise connected to the DeepSeek R1 deep reasoning model.”.
Dongfeng Nissan’s vice president, Zhou Feng, mentioned the firm has been “working hard to provide the best intelligent experience.” Ahead of the lantern festival, Nissan completed the N7 real car access to DeepSeek “at the fastest speed,” he added.
The move comes as Nissan looks to keep pace with EV leaders in China, like BYD, which also revealed plans to integrate DeepSeek into its EV models this week.
Nissan unveiled the N7 electric sedan at the Guangzhou Auto Show. It is widely viewed as an answer to Tesla’s Model 3.
At 4,930 mm long, 1,895 mm wide, 1,487 mm tall, with a wheelbase of 2,915 mm, the N7 is slightly longer than the Model 3 (4,720 mm long, 1,848 mm wide, 1,442 mm tall, 2,875 mm wheelbase).
The N7 is Nissan’s first dedicated EV underpinned by Dongfeng’s new modular platform, offering “a stress-free driving experience, superior comfort, and a suite of intelligent technology.”.
Zhou Feng claimed the new Nissan N7 is “equipped with the industry’s first-tier high-end intelligent driving system.”.
Nissan also uses Momenta’s “Navigate on Autopilot” for smart driving aspects, such as high-speed navigation, city memory navigation, and full-scenario intelligent parking.
DeepSeek’s R1 modeling enables the N7 to advanced understand the driver’s intent to provide a smoother, more human-machine interaction.
Nissan has yet to announce prices for the new N7 EV or an official launch date. Check back soon for more info.
Like most foreign automakers, Nissan is struggling to stay afloat in China, where EV makers like BYD and XPeng are quickly gaining market share.
Japanese automakers have been some of the most brutal hit. Nissan’s sales fell another 15% in China last year after slumping 33% in 2023.
Meanwhile, BYD just upgraded 21 of its top-selling vehicles with its “Gods Eye” ADAS system for free as it expands into smart driving. Even its most affordable EVs, like the Seagull starting at under $10,000 (69,900 yuan) is getting the new tech.
Can the N7 help Nissan turn things around in China? Or will the Japanese automaker continue losing out to domestic EV leaders like BYD? Let us know your thoughts in the comments below.
US EV prices held steady in January, and incentive spending dropped [website] from December, -vehicle aver......
New Nissan Navara render by Theophilus Chin.
New York City’s Department of Transportation has a novel idea for helping get the most common uncertified e-bikes off the city’s streets: let their ri......
Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Connected Cars | 35% | 14.2% |
| Autonomous Driving | 22% | 18.5% |
| EV Technology | 28% | 21.9% |
| Telematics | 10% | 9.7% |
| Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Tesla | 16.9% |
| Waymo | 12.3% |
| NVIDIA DRIVE | 10.7% |
| Bosch | 9.5% |
| Continental | 7.8% |
Future Outlook and Predictions
The Australian Company Becomes landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
electric vehicle intermediate
ADAS intermediate
platform intermediate
Related Articles
