Top 20 EV brands in Jan 2025 – BYD still leads, Proton close second; Tesla 14th with only 13 units registered - Related to motorcycles, leads,, tesla, second;, petrol-electric
Indian Motorcycles ends production of FTR 1200?
A press release from Polaris, parent enterprise of Indian Motorcycles, indicated the Indian FTR 1200 is to be dropped from the catalogue. A footnote in Polaris’ 2024 fourth quarter financial statement mentioned, “(3) Represents adjustments for corporate restructuring and the wind down of the FTR product line within the enterprise’s On Road segment.”.
This follows after a reported year of flat sales for Indian Motorcycles, as well as a 15% down turn in sales of parts, garments and accessories. Polaris reported [website] million USD ([website] million) in sales for the fourth quarter (Q4) of 2024 for its “On Road” division, a drop of 21% from the [website] million USD ([website] billion) for the same period in 2023.
Meanwhile, gross profit margin for Polaris On Road division fell from [website] in Q$ 2023 to [website] in Q4 2024. The statement attributed this to a lower sales volume with North America unit retail sales for the comparable motorcycle industry down to high-single digits percent.
The negative outlook continues to 2025, with Polaris expecting sales to be down one to four percent versus 2024. The Minnesota, US, based organization attributes this to margin headwinds from negative mix, planned reductions in production leading to negative absorption in addition to the restoration of the organization’s employee profit-sharing program.
Launched in 2018, the Indian FTR 1200 was a new V-twin motorcycle designed in the “flat tracker” style. While Indian does not release its sales numbers, it is surmised that market take up of the FTR 1200, as well as the cost to make the V-twin engine Euro 5+ compliant, did not allow for the numbers to make financial sense.
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Omoda C9 PHEV sighted in Malaysia – petrol-electric version of D-segment SUV to be launched soon?
Launched in Malaysia last December with a [website] litre turbocharged petrol powertrain, the Omoda C9 has been sighted in Malaysia as a plug-in hybrid variant, courtesy of an image shared to the [website] Automotive/Car Discussion group on Facebook.
Plugged into a TNB Electron charging point, the Omoda C9 PHEV was sighted at Aeon Kinta City in Ipoh, Perak, . The charging point provides 47 kW DC charging through a dynamic double-nozzle output, , which should mean the vehicle is equipped to take DC charging via a CCS2 connection.
Sold in China as the Exeed RX, the PHEV version of the Omoda C9 gets a petrol-electric powertrain that attributes a [website] litre turbocharged inline-four petrol engine and a three-speed dedicated hybrid transmission (DHT), with up to two electric motors – one on each axle – for a combined output of up to 619 PS (610 hp or 455 kW) and 920 Nm, and the carmaker asserts a WLTC-rated range figure of 1,300 km.
This plug-in hybrid version of the Omoda C9 could join the list of Jaecoo models due to arrive in Malaysia this year – the Omoda C9 is marketed under the Jaecoo banner – along with the battery-electric J6 and the three-row J8 SUV, the latter also sold in China as a 605 hp/915 Nm PHEV.
In Malaysia, the Omoda C9 officially arrived in two variants – the 2WD and 4WD, priced at RM168,800 and RM188,800 respectively. Its [website] litre turbocharged petrol engine outputs 261 PS and 400 Nm of torque, output to the driven wheels through an eight-speed torque converter automatic transmission.
Equipment added to the AWD variant includes Continuous Damping Control (CDC) adaptive suspension, with additional four modes with an off-road focus in addition to the three drive modes from the 2WD variant. Active assistance systems are standard across both variants, including a Level [website] ADAS suite.
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Top 20 EV brands in Jan 2025 – BYD still leads, Proton close second; Tesla 14th with only 13 units registered
Malaysia’s electric vehicle (EV) sales league has a newcomer in Proton, which started deliveries of its eMas 7 (stylised as [website] 7) last month. Launched on December 16, the brand’s first EV started flowing out to early bird consumers this year as most would prefer ‘2025’ on their geran.
As such, the eMas 7 topped the EV chart in January 2025 with 421 units registered, well ahead of the BYD Sealion 7 (151 units), M6 (136) and Atto 3 (104). However, that quick start (which is expected for such a high-profile newcomer) isn’t quite enough to push Proton to the top of the EV sales league by brand – it’s second behind BYD’s 505 units, as the Chinese giant has five EVs (the above-mentioned three plus Seal and Dolphin) in its local range.
It’ll be interesting to see the sales battle between one-model-brand Proton and BYD’s range this year. As of late last month, order books for the eMas 7 had close to 4,000 units. “Our target is to deliver 1,000 units by the end of February, with a further ramp-up in March to meet the strong demand,” Pro-Net chief branding officer Salawati Mohd Yusoff told us, adding that the 1k-unit mark is usually when a new car starts to be ‘seen on the road’.
Third is BMW with 230 units, which is very impressive when you see that chief German rival Mercedes-Benz only sold 35 units last month. That’s what BMW-owned MINI is doing (34). Elswhere, fourth placed Zeekr (101) is another brand with a ‘new model bounce’ – the Geely-owned brand’s 009 luxury MPV and X crossover were launched in December.
Bermaz’s Xpeng started the year strong with 81 units registered in January. So far, the distinctive G6 SUV is the brand’s sole model, but we might see the X9 luxury MPV in showrooms soon.
The rest of the top 10 has MG in sixth (53), GWM in seventh (43), Porsche in eighth (38) and Mercedes-Benz in tenth. Tesla is all the way down in 14th with 13 units registered. We’re pretty sure this isn’t due to the Elon Musk negative effect seen in Europe and Australia (the Tesla boss is US president Donald Trump’s right-hand man of sorts), and some might be waiting for the Model Y Juniper that will be here in April.
Still early days, 11 games to go. Jan 2025 EV sales by model here.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Connected Cars | 35% | 14.2% |
| Autonomous Driving | 22% | 18.5% |
| EV Technology | 28% | 21.9% |
| Telematics | 10% | 9.7% |
| Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Tesla | 16.9% |
| Waymo | 12.3% |
| NVIDIA DRIVE | 10.7% |
| Bosch | 9.5% |
| Continental | 7.8% |
Future Outlook and Predictions
The Indian Motorcycles Ends landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
hybrid intermediate
ADAS intermediate
platform intermediate
electric vehicle intermediate
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