Top 20 EV models in Jan 2025 – Proton eMas 7 straight to top, BYD Sealion 7 in second, Tesla falls off the list - Related to tesla, straight, city,, off, 4
Proton launches 4 eMas dealerships in East Malaysia
Proton New Energy Technology (Pro-Net) has officially its first eMas dealerships in East Malaysia, including two in Sabah and another two in Sarawak. “We are thrilled to mark a new chapter for Proton eMas with our physical expansion into East Malaysia,” mentioned Zhang Qiang, CEO of Pro-Net.
“The opening of our first dealerships in Sabah and Sarawak reflects our commitment to making electric mobility accessible to all Malaysians. With strong partners, we are confident that this milestone will accelerate the EV revolution in the region, bringing innovation, sustainability, and an exceptional EV ownership experience to our consumers,” he added.
In Sabah, the two new dealerships are located in Kota Kinabalu and operated by Harapan Maju Sabah and Fook Loi Eurocar respectively. Meanwhile, Melinau EV and Ghee Hua Co. run the outlets located in Kuching, Sarawak. Their locations are as follows:
Harapan Maju – Imago KK Times Square, Phase 2, Off Coastal Highway, 88100, Kota Kinabalu, Sabah.
Fook Loi Eurocar – Lot 3, Jln Limau Manis, Inanam, 88450, Kota Kinabalu, Sabah.
Melinau EV – Lot G-070s, G-071As, G-071Bs & G-072As, Ground Floor, VivaCity Megamall, Jalan Wan Alwi, 93350 Kuching, Sarawak.
Ghee Hua Co. – Lot 131, Jalan Abell, 93100, Kuching, Sarawak.
These dealerships will provide long-term support for eMas owners by integrating sales with aftersales services. , there are currently 37 Proton eMas dealerships nationwide.
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Top 20 models in Jan 2025 – Axia, Bezza, Myvi, Saga, Alza in top 5, Alphard outsells Persona, City, S70
It’s that time of the month again – we’ve retrieved the latest registration data from the road transport department (JPJ) for January. So far, we’ve already brought you the sales breakdown of electric vehicles, but here we’re taking a look at the overall table.
We’ve done enough of these to know that the top six – consisting solely of national cars – are pretty much set in stone, with only the minor trading of places being of interest. The upshot is that the Perodua Axia has finally trumped the Bezza to become Malaysia’s best-selling model, with 7,096 units registered last month.
It’s quite a healthy margin, too – maybe, just maybe, age is catching up with the Bezza (5,106 units) a little. It’s a good job, then, that Perodua has just confirmed that one of its current nameplates will be getting a full model change, and given its sales volume and the fact it’s now nine years old, the Bezza is the most likely candidate.
Also a likely candidate is the Myvi at 4,464 units, just three units ahead of the Bezza’s biggest competitor, the Proton Saga, at 4,461 units. Then there’s a gap of over 1,000 units to the Alza (3,214 units), followed by the Ativa (2,526 units). Seemingly a perennial seventh-placer, the Toyota Vios is the top non-national car with 1,605 units registered, while the Proton X50 beats all others to eighth with 1,402 units registered.
In ninth place is a real surprise – the ever-popular Toyota Alphard is now the second best-selling non-national car in Malaysia with 1,397 units registered, not only beating out its stablemates Corolla Cross (1,335 units) and Hilux (1,294 units) but even the Proton Persona (1,218 units), Honda City (sedan and hatchback, 1,195 units) and Proton S70 (1,133 units).
As you’re probably aware by now, only a fraction of Alphard sales come from official distributor UMW Toyota Motor. The vast majority of these luxury MPVs were instead sourced from the grey market, which probably had the annual Chinese New Year rush to thank. Other people movers on this list, the Mitsubishi Xpander and Perodua Aruz, languish in 15th (963 units) and 17th place (839 units) instead, sandwiching the Honda HR-V (862 units).
With the initial craze gone, the Jaecoo J7 has settled in a still-respectable 18th place with 765 units registered, beating the Honda Civic; the latter has seen a resurgence with the recent facelift with 642 units ending up in new homes. Proton’s evergreen C-segment SUV, the X70, rounds out the top 20 with 568 units registered last month.
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Top 20 EV models in Jan 2025 – Proton eMas 7 straight to top, BYD Sealion 7 in second, Tesla falls off the list
In the opening month of its first full year of sales, the Proton eMas 7 has emerged as the best-selling electric vehicle (EV) in January 2025. The carmaker’s first EV was launched here in December last year and is offered in two variants priced from RM105,800 on-the-road without insurance.
With 421 units, the Proton EV currently holds a commanding lead over other models in the top 20 list, with the BYD Sealion 7 coming in second with 151 units, while the BYD M6 completes the podium with 136 units. Following the electric MPV is another BYD model, the Atto 3, with 104 units.
The final EV to break the 100-unit mark is the BMW i5 which took fifth place ahead of the BYD Seal in sixth (95 units). The Xpeng G6 and Zeekr 009 are next with an identical 81 units, the latter also being another EV that was launched in December 2024.
Next comes Great Wall Motor’s Ora with 43 units, a figure that includes both the Good Cat and 07, while the MG4 EV completes the top 10 with 41 units. Further down the list, we find two more BMW EVs in the form of the i7 in 11th (38 units) and iX2 in 12th (36 units).
The Leapmotor C10 managed to hit 30 units to take the 13th spot and is followed by the Porsche Taycan with 29 units (JPJ data includes recon cars as well). The less flashy BMW iX1 also sees 29 units registered and is followed by smart, another brand that has its registration data of all models combined (#1 and #3).
Zeekr’s other EV offering that was launched alongside the 009 is the X that secured 17th place with 21 registrations. The BYD Dolphin, which was the fifth best-selling EV in Malaysia last year, saw just 19 registrations in the first month of 2025.
At the bottom of the top 20 list is the Volvo EX30 in 19th (18 units) and MINI Countryman SE in 20th (17 units). Both the Tesla Model 3 and Model Y, which were the third and fourth best-selling EVs in Malaysia last year, did not make it to the top 20 for the month of January 2025, with JPJ data showing the American brand had a combined 13 registrations (10 units of Model Y, three units of Model 3).
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 8.3% | 10.0% | 10.5% | 11.6% | 12.3% | 12.7% | 12.8% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.9% | 11.7% | 12.4% | 12.8% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Connected Cars | 35% | 14.2% |
| Autonomous Driving | 22% | 18.5% |
| EV Technology | 28% | 21.9% |
| Telematics | 10% | 9.7% |
| Other Automotive Tech | 5% | 6.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Tesla | 16.9% |
| Waymo | 12.3% |
| NVIDIA DRIVE | 10.7% |
| Bosch | 9.5% |
| Continental | 7.8% |
Future Outlook and Predictions
The Proton Emas Models landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of automotive tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
electric vehicle intermediate
platform intermediate
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