Kendrick Lamar will appear in Synth Riders Experience on Apple Vision Pro - Related to faceit, predator, will, counter-strike, lamar
2025 Super Bowl: Pregame Performers & Halftime Show
Table of Contents Table of Contents YouTube Tailgate concert Other pregame performers Halftime show performers.
Super Bowl LIX is gearing up to be another massive media event that will wrap up the NFL’s 2024-2025 season with a bang. Audiences will see the Kansas City Chiefs and Philadelphia Eagles face off for the Vince Lombardi trophy. Plus, expect a bunch of big Super Bowl ads.
Like many other games before it, Super Bowl 2025 will feature many high-profile musical performances before the game and during the halftime show, ensuring the game will be a thrilling spectacle. With game day just around the corner, viewers can prepare themselves with this guide to all the performers appearing during the pregame and halftime show at Super Bowl LIX on February 9, 2025.
Grammy Award-nominated singer Post Malone will appear at Super Bowl LIX to perform at the YouTube Tailgate Concert outside of the Caesars Superdome in New Orleans. Post Malone previously sang America the Beautiful at Super Bowl LVIII in 2024, and he will surely keep viewers entertained before the game. The tailgate party will be hosted by YouTube personalities Kristy and Desmond Scott, Chanen and Juwan Johnson, Monet McMichael, and Carter Kench.
Watch the Super Bowl LIX YouTube Tailgate Concert, streaming live on February 9 at 4 pm EST only on YouTube.
Jon Batiste will sing the national anthem to help kick off the Super Bowl. In addition, musician Trombone Shorty, and Grammy winner Lauren Daigle will perform America the Beautiful. But before Batiste, Daigle, and Trombone Shorty, Ledisi will perform a rendition of Lift Every Voice and Sing.
The Grammy Award-winning performers will be accompanied by an American Sign Language (ASL) translator at Super Bowl 2025, with actor Stephanie Nogueras signing for Batiste, Daigle, and Trombone Shorty. Likewise, TikTok personality Otis Jones will sign for Ledisi. Batiste, Ledisi, Trombone Shorty, and Daigle will appear on Apple’s Halftime Show Pregame Artist Interviews on February 6, 2025, at 11 am EST.
Watch Apple’s Halftime Show Pregame Artist Interviews will be available to stream on Apple Music, YouTube, X, and Facebook.
Rapper Kendrick Lamar will headline the Super Bowl LIX halftime show. This concert will be Lamar’s second performance during a Super Bowl halftime show, having previously appeared in 2022 alongside rappers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak. Lamar’s big halftime concert will come just after the hip-hop icon won five awards at the 2025 Grammys for his song, Not Like Us. Lamar may win even more awards for his next gameday performance, as his last one won three Emmys, including the award for Outstanding Variety Special (Live) for the first time in Super Bowl halftime show history.
For his second Super Bowl halftime show, Lamar will be joined by guest performer SZA, one of his frequent collaborators. Lamar and SZA previously worked together on the album GNX and the songs Doves in the Wind and All the Stars, the latter of which appeared on the soundtrack for the 2018 film Black Panther. Similar to Lamar, SZA’s Super Bowl performance will come fresh off her winning the Grammy Award for Best R&B Song with her hit song, Saturn. ASL translator Matt Maxey will be on hand for the performances from Lamar and SZA.
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Kendrick Lamar will appear in Synth Riders Experience on Apple Vision Pro
Kendrick Lamar, who won five awards at the Grammys this week, will appear in the experience Humble in the Synth Riders Experience on the Apple Vision Pro.
The immersive Synth Riders Experience is exclusively available on Apple Arcade for the Apple Vision Pro. It’s timely as Kendrick Lamar will be on the Apple Music Halftime show at Super Bowl LIX on February 9.
Even if you can’t be at Super Bowl LIX to see Lamar at the Apple Music Halftime show, you can enter an immersive Synth Riders Experience featuring his music. Kluge Interactive created the Kendrick Lamar – Humble – Synth Riders Experience.
Each Synth Riders Experience is a spatial-musical journey, as if you’re entering the universe of a song. In this case, moving in a world transformed through the lens of Kendrick Lamar’s Humble music video. Moody spotlights shift to the beat, transporting players from New Orleans to the streets of Los Angeles. From there, making it through crowds to take a rightful place on the throne.
Synth Riders is an XR experience of spatial music.
Starting today (February 6), you can choose between getting fully absorbed into a spatial songscape or.
play through a HUMBLE. portal created in the living room.
“Everyone here at Kluge Interactive is excited for the upcoming launch of the Kendrick Lamar – Humble – Synth Riders Experience™ exclusively on Apple Vision Pro,” showcased Kluge Interactive CEO Arturo Perez, in a statement. “Being able to work with a song from Grammy, Emmy, Billboard, and BET award-winning artist Kendrick Lamar is an amazing opportunity. There’s no improved way to do it than with ‘HUMBLE.,’ one of his first — of many — Hot 100 number one hits.”.
A launch title for Apple Vision Pro, Synth Riders was nominated as best Spatial Computing Game for the Apple Design Awards. Following that, Kluge Interactive delivered the Current Waves Music Pack featuring chart-topping Apple Music artists such as Charli XCX, David Guetta, and Sia.
“We’re thrilled to see how teams like Kluge Interactive are pushing the boundaries of immersive experiences with Unity for Apple Vision Pro,” expressed Steve Collins, CTO, Unity. “The Kendrick Lamar Humble — Synth Riders Experience exemplifies the incredible potential of spatial computing, seamlessly blending music, visuals, and interactivity to captivate the audience. It’s innovative experiences like these that demonstrate how Unity developers can power the future of immersive storytelling and entertainment.”.
Apple Arcade is Apple’s gaming subscription service that offers unlimited access to more than 200 games, featuring benefits including no ads or in-app purchases, and one all-inclusive subscription offer with access for up to six family members.
Kendrick Lamar is coming to the Synth Riders Experience on the Apple Vision Pro.
Synth Riders is the freestyle dancing VR/MR rhythm game, available on all major XR platforms. Riding the rails, dodging obstacles, and freestyle dancing combine to let players feel and move through music in whole new ways.
The Synth Riders game attributes over 150 tracks from artists such as a-ha, Queen, Gorillaz, Bruno Mars, Muse, The Offspring, Lindsey Stirling, The Cure, Caravan Palace, and many more. This includes critically acclaimed Experiences. The recent Synth Riders Experience – Barbie Dance ‘n Dream, dropped players straight into a Barbie dreamscape with Fifty Fifty’s “Barbie Dreams” from Barbie The Album.
Kluge Interactive is known for its deep immersive VR and mixed reality experiences and is the creator of the popular VR rhythm game Synth Riders, available for Apple Vision Pro, Meta Quest, PlayStation VR 2, and Steam. Kluge’s latest project, Final Fury, aims to deliver fighting game combat from a whole new XR perspective.
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ESL FaceIt Group teams with Acer’s Predator on Counter-Strike esports
A couple days after it renewed Intel, ESL FaceIt Group named Acer as its official OEM Partner across its Counter-Strike esports portfolio.
Acer’s Predator Gaming Brand will sponsor ESL FaceIt Group events including the ESL Pro Tour and other flagship tournaments, pro circuits, and amateur scenes.
“Our partnership with Acer arms top Counter-Strike competitors with the industry-leading technology they need to play at their best,” expressed Bastian Veiser, director of partner management at EFG, in a statement. “This comprehensive collaboration provides year-round access to top-of-the-line gear that will empower not only the pinnacle of competition, but also rising talent, for years to come.”.
EFG and Acer’s collaboration extends to several tiers of competitive play, including ESL Challenger League, ESL Pro League, and Intel Extreme Masters (IEM) tournaments.
EFG and Acer will celebrate the deal during IEM Katowice on February 7-9, with a hands-on, immersive activation alongside a product announcement at one of the biggest Counter-Strike 2 events of the year. Beyond IEM Katowice, Predator gaming products will also be featured at both online and offline EFG competitions and on-broadcast in multiple languages.
“The esports audience is at the heart of our Predator product line, and EFG offers unprecedented access to these dedicated fans through its premier events, both in-person and online,” revealed Vincent Lin, associate vice president global product marketing and planning at Acer, in a statement. “Counter-Strike esports presents a unique opportunity to connect with one of the longest-standing competitive titles and a vast fan base seeking the precision, intensity, and performance that our Predator gaming technology delivers.”.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 12.0% | 14.4% | 15.2% | 16.8% | 17.8% | 18.3% | 18.5% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 16.8% | 17.5% | 18.2% | 18.5% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Digital Transformation | 31% | 22.5% |
| IoT Solutions | 24% | 19.8% |
| Blockchain | 13% | 24.9% |
| AR/VR Applications | 18% | 29.5% |
| Other Innovations | 14% | 15.7% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Amazon Web Services | 16.3% |
| Microsoft Azure | 14.7% |
| Google Cloud | 9.8% |
| IBM Digital | 8.5% |
| Salesforce | 7.9% |
Future Outlook and Predictions
The 2025 Super Bowl landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the digital innovation sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing digital innovation challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of digital innovation evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
blockchain intermediate
platform intermediate
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