Exclusive: MensXP Founder Angad Bhatia Quits Mensa Brands To Start New Venture - Related to technologies, bhatia, start, mobile, 17%
Exclusive: MensXP Founder Angad Bhatia Quits Mensa Brands To Start New Venture
Earlier, Inc42 reported that ILN was looking to separate from Mensa Brands. However, the separation talks have been shelved for now.
India Lifestyle Network, which operates MensXP, iDiva, and Hypp, was acquired by Mensa Brands in 2022.
Angad Bhatia, the founder of India Lifestyle Network (ILN), is quitting the corporation to launch his own venture, reports mentioned.
ILN, which operates MensXP, iDiva, and Hypp, was acquired by Mensa Brands in 2022. Bhatia plans to set up a creator-focussed alternative investment fund (AIF), the reports noted.
The responsibilities of Bhatia will be delegated to other members in the ILN team, they added.
While Bhatia declined to comment on the development, a query mail sent to Mensa Brands didn’t elicit any response till the time of publishing this story.
The development comes almost three years after Mensa Brands acquired ILN in 2022 for about $100 Mn from Times Internet. Inc42 exclusively reported about the acquisition then.
The three brands under ILN have over 20 Mn social media followers, over 100 Mn monthly active clients (MAUs), and garner over 250 Mn video views per month.
iDiva, incorporated in 2009, is a women-focussed platform that generates content across beauty, fashion, health and wellness, and lifestyle categories, among others. Delhi NCR-based Hypp is a full-stack creator management and marketing platform for digital influencers, while MensXP is a lifestyle portal for men.
The fresh development comes almost five months after Inc42 reported that ILN was looking to separate from Mensa Brands. However, insights aware of the matter told Inc42 that the separation talks have been shelved for now.
Mensa Brands, a house of brands startup, was founded in 2021 by former Myntra CEO Ananth Narayanan. It turned unicorn within six months of its inception, making it one of the fastest Indian startups to get the coveted tag. It acquires digital-first startups across sectors and then scales them. It counts brands like Dennis Lingo, Pebble Karagiri, among others, in its portfolio.
Mensa Brands counts Accel Partners, Prosus, Tiger Global, Alpha Wave, Norwest Ventures, CRED’s Kunal Shah, among others, as its backers.
Mensa Brands’ operating revenue rose [website] year-on-year to INR [website] Cr in the third quarter of the financial year 2024-25 (Q3 FY25), while net loss declined 31% to INR [website] Cr.
The Ministry of Skill Development and Entrepreneurship mentioned that more than [website] Cr individuals have benefited from the three skilling schemes so far.
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Zaggle To Pick Up Additional 17% Stake In Mobile Technologies
The deal is expected to complete within the period of 90 days from the date of approval by the Zaggle’s board.
The financial terms of the deal remain undisclosed.
Zaggle’s board has approved the acquisition of an additional [website] stake in the digital payments service provider Mobileware Technologies.
Listed fintech SaaS business Zaggle’s board has approved the acquisition of an additional [website] stake in digital payments service provider Mobileware Technologies Private Limited in a cash deal.
However, the firm did not disclose the financial terms of the deal.
“Consequent to this proposed acquisition, Zaggle shall acquire the equity shares equivalent to [website] of issued and paid up capital of Mobileware,” the organization mentioned in a regulatory filing.
The deal is expected to complete within the period of 90 days from the date of approval by the Zaggle’s board, the filing also presented.
Mumbai-based Mobileware offers products to enable payments via UPI, IMPS, BBPS and AePS. The enterprise also has an API banking platform TransXT (known as ‘Bank In A Box’) which facilitates digital transactions and provides its payment services to more than 80 banks and 20 fintech companies.
Zaggle further mentioned that it would use the digital payments platform’s expertise and infrastructure to enhance its offerings for its clientele, while also co-create solutions for lending, credit and card management services.
Zaggle initially acquired 26% stake in Mobileware for INR [website] Cr, in September 2024, with similar objectives.
Founded in 2011 by Raj Narayanam, Zaggle provides a spend management and corporate employee benefits platform. Its offerings help businesses automate their accounts and issue prepaid cards. Its portfolio of SaaS products also includes tax and payroll software.
This development comes on the back of the fintech major reporting its third quarter earnings. Its net profit jumped 30% to INR [website] Cr in Q3 FY25 from INR [website] Cr, a year ago. Also, Zaggle’s operating revenue surged 69% to INR [website] Cr in the quarter under review from INR [website] Cr in the previous year.
Shares of the enterprise closed at INR [website] on Friday, while its stock gained [website] in the past 12 months.
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With IPO On The Horizon, Urban Company Converts Into Public Entity
Ahead of the IPO, investor Prosus is also looking to increase its stake in the organization, with its plans to invest $30 Mn (about INR 252 Cr) in Urban organization.
This comes as the business is reportedly planning to submit its draft papers for an INR 3,000 Cr IPO.
Urban enterprise’s regulatory filings, its board has approved a resolution to rename the enterprise from "Urbancalp Technologies India Private Limited" to "Urbanclap Technologies India Limited.
Gurugram-based home services marketplace Urban business has taken a step towards potential initial public offering (IPO) this year by converting itself into a public entity.
As per Urban firm’s regulatory filings, its board has approved a resolution to rename the firm from “Urbancalp Technologies India Private Limited” to “Urbanclap Technologies India Limited”.
Entrackr reported the development first.
This comes as the organization is reportedly planning to submit its draft papers for an INR 3,000 Cr IPO before March ends.
As part of the IPO, the firm will offer both new and existing shares, but most of the funds will come from fresh share sales.
To manage the process, it has brought on board Kotak Mahindra Capital, Goldman Sachs, and Morgan Stanley.
Ahead of the IPO, investor Prosus is also looking to increase its stake in the enterprise, with its plans to invest $30 Mn (about INR 252 Cr) in Urban enterprise through a secondary deal, allowing Bessemer Venture Partners to partially exit.
In July last year, Urban firm secured INR 400 Cr ($50 Mn) in a secondary deal with Bengaluru-based venture capital firm Dharana Capital.
This deal enabled employees and other shareholders to sell their shares. Around the same time, Snapdeal cofounders Rohit Bansal and Kunal Bahl’s venture capital firm, Titan Capital, fully exited the startup.
The firm also entered a joint venture (JV) with SMASCO (Saudi Manpower Solutions firm) in October last year to introduce a new home services platform in Saudi Arabia.
On the financial side, Urban corporation reduced its losses by 70% in the financial year 2023-24 (FY24).
The organization reported a pre-tax loss of INR 93 Cr in FY24, a significant drop from INR 312 Cr the previous year. Meanwhile, its operating EBITDA fell to INR 116 Cr in FY24, compared to INR 297 Cr a year earlier.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 12.0% | 14.4% | 15.2% | 16.8% | 17.8% | 18.3% | 18.5% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 16.8% | 17.5% | 18.2% | 18.5% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Digital Transformation | 31% | 22.5% |
| IoT Solutions | 24% | 19.8% |
| Blockchain | 13% | 24.9% |
| AR/VR Applications | 18% | 29.5% |
| Other Innovations | 14% | 15.7% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Amazon Web Services | 16.3% |
| Microsoft Azure | 14.7% |
| Google Cloud | 9.8% |
| IBM Digital | 8.5% |
| Salesforce | 7.9% |
Future Outlook and Predictions
The Mobile: Latest Updates and Analysis landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the digital innovation sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing digital innovation challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of digital innovation evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
SaaS intermediate
API beginner
How APIs enable communication between different software systemsfintech intermediate
platform intermediate
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