Traya Turns Profitable In FY24, Clocks Revenue Of INR 236 Cr - Related to profitable, inr, posts, peak, sells
Peak XV Sells Over 1% Stake in Freshworks For $52 Mn
Freshworks’ founder and executive chairman Girish Mathrubootham sold Mn shares of the organization worth approximately $40 Mn in December last year.
Before selling the stake, Peak XV held 5% stake with over Mn shares.
Peak XV sold nearly Mn shares though multiple market transactions between December 9, 2024 and January 28, 2025.
Venture capital firm Peak XV has offloaded over 1% stake in Nasdaq-listed SaaS major Freshworks for $52 Mn (around INR 454 Cr), as per a US Securities and. Exchange Commission (SEC) filing.
The corporation has sold nearly Mn shares though multiple market transactions between December 9, 2024 and January 28, 2025. These shares were priced between the range of $17 and $ apiece.
Before selling the stake, Peak XV held 5% stake with over Mn shares.
The development comes after Freshworks’ founder and. Executive chairman Girish Mathrubootham sold Mn shares of the business worth approximately $40 Mn in December last year. Post the sale, Mathrubootham’s total stake in the business reduced to Mn shares.
Prior to that, WestBridge Capital Management sold Freshworks’ Lakh shares in the quarter ended September 2024.
On the financial front. Freshworks trimmed its consolidated net loss by year-on-year to $ Mn in the third quarter of 2024 from $ Mn in the year-ago period. However, net loss widened over 48% QoQ from $ Mn in the April-June quarter.
Total revenue jumped to $ Mn in the quarter ended September 30, 2024, compared to $ Mn in the same quarter last year, driven by increasing customer adoption of its AI-powered products.
Freshworks, founded in 2010 by Girish Mathrubootham and Shanmugam Krishnasamy, offers a suite of software for customer service and support. Customer engagement and IT service management.
Competing with the likes of Zoho, Hubspot, Salesforce and Microsoft, Freshworks made its debut on Nasdaq in 2021. The SaaS major is also backed by the likes of investment giants like Vanguard and BlackRock among others.
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Trading Platform Dhan Posts INR 214 Cr Profit In H1 FY25
Moneylicious Securities' number of active clients increased from 40,247 in March 2022 to 4,69,961 in March 2024 and further to 8,92,267 in November 2024.
The ratings agency revealed that Moneylicious ranked second in terms of the total quantity of commodity contracts traded on the MCX.
Moneylicious Securities’ PAT margin stood at during the period under review and its total assets were valued at INR 1,861 Cr.
Trading platform Dhan’s parent Moneylicious Securities posted a revenue of INR 453 Cr in the first half of the financial year ended March 2025 (H1 FY25). With a profit after tax (PAT) of INR 214 Cr.
The unaudited financial results were shared with ratings agency Care Ratings. The agency expressed that the startup’s revenue grew primarily due to an increase in brokering income.
Moneylicious Securities’ PAT margin stood at during the period under review and its total assets were valued at INR 1,861 Cr.
, Moneylicious Securities had about INR Cr in cash and. Bank balance and about INR Cr under liquid investments at the end of the period. Further, the firm had an undrawn bank line of INR Cr against an outstanding borrowing of INR 56 Cr.
An undrawn bank line is the amount of credit that a borrower has not yet used from the bank.
The ratings agency noted that Moneylicious ranked second in terms of the total quantity of commodity contracts traded on the Multi Commodity Exchange of India Limited (MCX).
Further. The fintech startup’s active client base also grew significantly. The number of active clients increased from 40,247 in March 2022 to 4,69,961 in March 2024 and further to 8,92,267 in November 2024. This surge significantly contributed to higher broking income, the ratings agency noted.
While Moneylicious primarily focuses on retail clients, it has also ventured into institutional broking in the recent past, serving a select number of institutional clients.
Furthermore, the startup provides brokerage services across equity, futures & options (F&O). Commodities, and currency segments. Additionally, it operates as a depository participant with CDSL, offering demat account-related services.
It primarily competes with the likes of Zerodha, IPO-bound Groww, Angel One, among others.
Notably, Raise Financial Services acquired Moneylicious Securities in 2021 and integrated it with the Dhan platform.
Founded in 2021 by Jay Prakash Gupta, Pravin Jadhav, and Alok Pandey, Raise Financial Services operates in the Indian stock broking space and. Primarily targets clients in Tier I and II cities.
Its portfolio of products consists of stock broking app Dhan, the ‘Option Trader’ app to facilitate options trading, an API platform for traders called DhanHQ API, among others. Last month, Raise Financial Services also acquired new-age media startup Filter Coffee for an undisclosed amount.
Dhan is noted to be in discussions with private equity firm ChrysCapital and two other US-based investors to raise $100 Mn to $150 Mn at a unicorn valuation.
. Moneylicious Securities reported a net profit of INR 159 Cr in FY24 as against a loss of INR 27 Cr in the previous fiscal year. Its total income jumped 677% to INR 373 Cr from INR 48 Cr in FY23.
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Traya Turns Profitable In FY24, Clocks Revenue Of INR 236 Cr
Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya specialises in personalised hair care solutions, addressing individual customer hair issues through advanced technology.
Its operating revenue zoomed 284% to INR Cr during the quarter under review from INR Cr in FY23.
Traya reported a net profit of INR Cr in FY24 against a net loss of INR Cr in the previous fiscal year.
Customised haircare solutions startup Traya, operated by Tatvartha Health Private Limited. Turned black in the financial year 2023-24 (FY24). The firm reported a net profit of INR Cr in FY24 against a net loss of INR Cr in the previous fiscal year.
The turnaround came on the back of robust top line growth. Its operating revenue zoomed 284% to INR Cr during the quarter under review from INR Cr in FY23.
Founded in 2019 by Saloni Anand and Altaf Saiyed. Traya specialises in personalised hair care solutions, addressing individual customer hair issues through advanced technology. The startup integrates Ayurveda, Dermatology and Nutrition to treat hair loss. It operates via its app, website and major ecommerce platforms like Amazon and Flipkart.
The founders claim to have served over 8 Lakh individuals, with 70% of its consumer base residing in non-metro cities.
Including other income of INR Cr, the healthcare startup’s total revenue stood at INR Cr. A 286% jump from INR Cr in FY23.
Traya made INR Cr from the sale of its products during the quarter under review. This was 286% higher than INR Cr from FY23.
Through services, the business earned INR Cr, compared to INR Lakh, from a year ago.
Amid a surge in sales, the firm’s overall expenses also surged 156% to INR Cr in FY24 from INR Cr in the previous year.
Sales and Marketing Expenses: About 43% of its overall expense, the largest portion was spent on sales and marketing, where the firm recorded INR Cr in FY24, from INR Cr in the previous year.
Employee Benefit Expenses: Traya’s employee benefits surged 309% to INR Cr, compared to its last year’s expense of INR Cr.
Purchase of Stock-in-Trade: The expense incurred on the purchase of stock rose by 217% to INR Cr in the year under review from INR Cr in FY23.
Traya currently offers 30 SKUs, including solutions like Hair Vitamin, Hair Ras, Digest Boost, Iron Santulan, PCOS Santulan, Nourish Hair Oil, and Recap Serum, among others.
The Mumbai-based startup is backed by investors such as Xponentia Capital, Fireside Ventures, Kae Capital, Stride Ventures and Whiteboard Capital. And has secured INR 165 Cr since its inception.
The D2C brand competes with brands like Arata, Vedix, SkinKraft, and Ravel Care.
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The stock later pared gains and was trading at INR apiece on BSE at 1:35 PM.
With a jump in its share price. The firm’s market capitalisation...
Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 12.0% | 14.4% | 15.2% | 16.8% | 17.8% | 18.3% | 18.5% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 16.8% | 17.5% | 18.2% | 18.5% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Digital Transformation | 31% | 22.5% |
| IoT Solutions | 24% | 19.8% |
| Blockchain | 13% | 24.9% |
| AR/VR Applications | 18% | 29.5% |
| Other Innovations | 14% | 15.7% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Amazon Web Services | 16.3% |
| Microsoft Azure | 14.7% |
| Google Cloud | 9.8% |
| IBM Digital | 8.5% |
| Salesforce | 7.9% |
Future Outlook and Predictions
The Peak Sells Over landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the digital innovation sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing digital innovation challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of digital innovation evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
platform intermediate
API beginner
How APIs enable communication between different software systemsfintech intermediate
SaaS intermediate
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