Meta Marketing Summit less than 2 weeks away — registrations still open [Sponsored] - Related to critical, build, registrations, raises, data
Meta Marketing Summit less than 2 weeks away — registrations still open [Sponsored]
![Meta Marketing Summit less than 2 weeks away — registrations still open [Sponsored]](/images/digital-innovation/picture/image_113.jpg)
The annual Meta Marketing Summit is returning on 12 February to explore actionable insights and best practices for maximising business growth in 2025 — and registrations are still open to all here.
This special online event will bring together an exciting lineup of Meta leaders, industry experts and creators, featuring special guest George Russell, Formula 1 Driver, Mercedes-AMG Petronas discussing the future of creative content and how to drive impact on Reels.
Each session will delve into key strategies for driving performance by harnessing AI, end-to-end automation, creator partnerships, creative best practice on Reels, advanced measurement tactics, sustainable cross-border growth strategies, and more.
Attendees will hear directly from leading businesses and trailblazing creatives on how they are leveraging these crucial areas to build meaningful connections with their audiences and drive campaign results.
The full Meta Marketing Summit agenda will feature:
Derya Matras, Vice President EMEA, Meta in conversation with Nick Clegg, President, Global Affairs, Meta on the organization’s AI strategy, responsible innovation, and the role of AI in safety, content, and marketing.
in conversation with on the organization’s AI strategy, responsible innovation, and the role of AI in safety, content, and marketing. Special guest George Russell, Formula 1 Driver, Mercedes-AMG Petronas and Joana Jamil, SPM, Global Partnerships, Middle East and North Africa, Meta on the future of creative content and driving impact on Reels.
and on the future of creative content and driving impact on Reels. Goksu Nebol-Perlman, Vice President, Product Marketing & Monetization, Meta presenting the top trending AI-enabled products to maximise profits in 2025.
presenting the top trending AI-enabled products to maximise profits in 2025. Cecilia Sundström, Nordics Director, Meta hosting Robin Leijonhufvud, Head of Customer Activation, H&M to explore fresh ideas and strategies to boost success with AI and creativity.
to explore fresh ideas and strategies to boost success with AI and creativity. Cristina Fasino, Product Manager, Meta hosting Gauthier le Masne de Chermont, VP Digital Marketing, Air France , Rita Janušauska, Deputy CEO, KiloHealth and Patrícia Caritj i Costa, Head of Social, Mango on how these advertisers supercharge their campaigns through end-to-end automation.
hosting , and on how these advertisers supercharge their campaigns through end-to-end automation. Görkem Yeğin, Creative Strategist, Meta hosting Melissa Orchard, Integrated Brand Experience Innovation Director, Global, Unilever and Nils Hakan Zscherpe, Content Creator (IG: @honka) on how creators can be the catalyst for boosting Reels performance.
hosting and on how creators can be the catalyst for boosting Reels performance. Zehra Chatoo, Head of Connection Planning, NEMEA, Meta on driving sustainable growth cross-borders.
on driving sustainable growth cross-borders. Qiong Wu, Marketing Science Partner, Meta on elevating measurement strategies to achieve long-term growth.
on elevating measurement strategies to achieve long-term growth. Carrie Timms, Director of International Marketing, EMEA, Meta, on key takeaways to set brands and agencies up for success in 2025.
Registrations for Meta Marketing Summit are still open and the event is free to attend. Secure a spot here.
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Neuralk-AI raises $4M to build foundation models for critical commerce data
Neuralk-AI, a French deeptech startup building a Tabular Foundation Model specialised for Commerce, has raised $4M in funding.
The round was led by Fly Ventures with participation from StemAI, Thomas Wolf, Charles Gorintin, Philippe Corrot, Nagi Letaifa, Vincent Luciani , Saturnin Pugnet, Xavier Perret, Julien Launay and Jean-Louis Quéguiner.
The organization provides specialised models to do representation learning on commerce tabular data, such as product catalogs customer information, or shopping cart histories. this allows for enhanced predictive analytics, personalizationi, increased data quality and operational efficiency.
Tabular data lies at the heart of enterprise operations, and is overrepresented in decision-making across industries like finance ([website] transaction records, account balances), healthcare ([website] patient information, test results) or retail ([website] product catalogs, sales data, inventory levels). While it represents only around 20% of data volume, it contains the majority of a organization's value, capturing critical expertise, operational insights, and business know-how.
It does this by providing API access to a representation model that processes tabular data as input and returns the finest numerical representation to compute the given prediction. Neuralk-AI is already collaborating with leading names in the retail industry like E.Leclerc, Auchan, Mirakl, and Lucky Cart.
This funding will enable the business further develop its Tabular Foundation Models. “The technology underpinning tabular data has barely evolved in decades, particularly in retail where structured datasets drive every key decision,” noted Alexandre Pasquiou, Co-Founder and CSO of Neuralk-AI. “Our foundation model unlocks hidden potential within this data, empowering businesses to move beyond basic analytics to intelligent systems that deliver real impact.”.
“Neuralk-AI’s foundation model is very exciting,” stated Thomas Wolf, CSO at Hugging Face. “They unlock the untapped potential of tabular data, working toward establishing new standards for extracting intelligent, actionable insights from structured datasets.”.
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Output Sports raises €4.6M for elite sports science analytics
Output Sports, an Irish sports technology corporation providing software for elite-level sports science, has closed a €[website] pre-A funding round.
Participants in the round were athlete-led Apex Capital, European deep tech investor [website], and Dopamine Sports. Existing investors Elkstone, Atlantic Bridge and Enterprise Ireland also participated, alongside angel investors such as Jim Kelliher.
The firm is a spinout from University College Dublin and currently provides more than 800 sports organizations, including over half of all English Premier League clubs, with analytical insights to make data-backed decisions.
The enterprise’s technology consists of a single wearable sensor system that enables strength and conditioning coaches, sports scientists and rehab professionals to capture and analyze athletic data.
These sensors have been worn and used by championship-winning teams across the US major sports leagues and the national teams in soccer and rugby sevens.
“Output Sports is committed to developing data-driven insights that support coaches and athletes,” introduced Dr Martin O’Reilly, Co-founder and CEO of Output Sports.
“Our team has worked hard to build a platform that meets the needs of some of the world’s leading sports teams such as New Zealand’s All Blacks, England’s national soccer team and the Colorado Buffaloes and delivers meaningful value through data. This investment will help us support our growth in the US, deepen our technology capabilities, and grow our team to support our increasing customer base.”.
“At Apex, we invest in the future of sport,” showcased Koen Bosma, Head of Venture Capital at Apex Capital. “Off-field measurement and driving competition in the gym are key to success for sports organizations and Output Sports is best in class in this crucial part of the sports tech stack.”.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 12.0% | 14.4% | 15.2% | 16.8% | 17.8% | 18.3% | 18.5% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 16.8% | 17.5% | 18.2% | 18.5% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Digital Transformation | 31% | 22.5% |
| IoT Solutions | 24% | 19.8% |
| Blockchain | 13% | 24.9% |
| AR/VR Applications | 18% | 29.5% |
| Other Innovations | 14% | 15.7% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Amazon Web Services | 16.3% |
| Microsoft Azure | 14.7% |
| Google Cloud | 9.8% |
| IBM Digital | 8.5% |
| Salesforce | 7.9% |
Future Outlook and Predictions
The Raises Sports Meta landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the digital innovation sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing digital innovation challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of digital innovation evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
platform intermediate
SaaS intermediate
API beginner
How APIs enable communication between different software systemspredictive analytics intermediate
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