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Microsoft could give Windows 11 PCs a new option for the Copilot key –but don't get too excited just yet - Related to might, option, enough, yet, apple’s

AMD’s RX 9070 XT might be cheap, but that may not be enough

AMD’s RX 9070 XT might be cheap, but that may not be enough

Table of Contents Table of Contents A careful approach to pricing There’s more than just one rival AMD could have the best product, but….

Over a month after the initial announcement at CES 2025 (if you can even call it an announcement). We still don’t know much about the future of AMD’s RDNA 4 lineup. We know the cards are set to launch sometime in March, but their specs remain a mystery. However, there’s an even bigger secret that’s still yet to be revealed: The pricing.

After a bumpy lead-up to the launch of the RX 9000 series. Pricing is the one thing that AMD needs to get right. The latest leaks imply that AMD will price the cards “very aggressively,” which could be good news — but it might still not be enough for it to rival some of the best graphics cards.

As soon as it became clear that AMD wouldn’t be making a flagship GPU this time around. I knew that pricing would be more impactful than ever before. Intel has proven time and time again that performance per dollar is crucial if you’re not Nvidia, which benefits from massive brand recognition. AMD surely knows this, too, and the latest leak implies that it’s going to go all-in on the pricing.

As . AMD’s plan is to price the RX 9070 XT aggressively. Unfortunately, the research doesn’t divulge any pricing brackets, so we’re still left to guess — but at least we know that leakers believe AMD’s intent is to keep things competitive.

A week or so ago, one retailer claimed that the RX 9070 XT was meant to cost $900. Which would’ve been an instant nail in the coffin for RDNA 4. Fortunately, AMD itself has refuted these states, saying that a $900 price point was never part of the plan.

While we aren’t going to comment on all the price rumors. I can say that an $899 USD starting price point was never part of the plan. — Frank Azor (@AzorFrank) January 27, 2025.

Of course, this prompted many to ask when we’ll finally find out the pricing, to which AMD’s Frank Azor replied: “In the future.” These vague responses don’t inspire much confidence in the fate of RDNA 4, but Azor later went on to say that the cards would be arriving in early March. Which definitely helps.

Pricing-wise, AMD is kind of stuck between two vastly differing strategies adopted by its competitors. We’ve got Nvidia, which often sells really expensive GPUs, and we’ve got Intel’s highly affordable Arc GPUs on the other end of that spectrum. The latter approach is what makes GPUs like the B580 such good value, but Nvidia’s “performance first” angle works well most of the time — although. Gamers tend to push back if the mainstream cards are too pricey. However, that’s not exactly the case this time around.

Sure, we could argue that $750 for the RTX 5070 Ti and $550 for the RTX 5070 is still a high price. But it’s also a price cut compared to the previous generation. Going into the RTX 50-series, I expected the prices to go up, not down, but luckily, that’s only been the case with the RTX 5090. (Of course, finding a GPU at the recommended list price is another story entirely.).

While Nvidia spilled all of the beans at CES 2025. AMD kept suspiciously quiet. I’m making an assumption here, but it’s one that many leakers share: AMD may have wanted to see the pricing and the performance of the RTX 5070 and. The RTX 5070 Ti. Now that we at least know how much they’ll cost, AMD can tailor its “aggressive” approach to pricing.

Unfortunately, while “aggressive” sounds good in this context. It could really mean just about anything — which is why it’s too soon to celebrate. What might seem like competitive pricing to one person may not seem that way to another, so it’s essential to put that research into perspective and figure out just what AMD will be up against.

And trust me, there are plenty of cards that AMD will be competing against once the RX 9070 XT finally hits the market.

Without a full spec sheet. It’s hard to know what to expect from the RX 9070 XT — but we know enough to have a rough idea. Early performance leaks show it rivaling the RTX 4080, but that’s an optimistic guess. AMD itself doesn’t expect its new top GPU to beat the RX 7900 XTX, which leaves the RX 9070 XT with both the best and the worst pricing and performance bracket to be in: The mainstream segment.

AMD will have to rival the likes of Nvidia’s RTX 5070 Ti/non-Ti. But also the RTX 4070 Ti (and Super) or the RTX 4080 with its new flagship. There are some good news on that front, because Nvidia has already ceased production for most of its RTX 40-series GPUs. The few that are still in stock are currently overpriced in anticipation of the next-gen equivalents. Meanwhile, good luck finding the RTX 5080 at MSRP.

But the market won’t be empty for long. Once the RTX 5070 Ti is here (which, as MSI has now confirmed, should be on February 20), followed by the RTX 5070. The mainstream market will hopefully once again have some GPUs to pick up at list price. Unfortunately for AMD, the RX 9070 XT won’t be here before that happens, so all that it can hope for is that Nvidia and its partners fail to deliver enough stock of the xx70 GPUs.

As is often the case with AMD. Its own cards are its fiercest competitors. The RX 9070 XT will have a lot of older siblings that will offer similar performance; think the RX 7800 XT, the RX 7900 XT. The RX 7900 GRE, or even the RX 7900 XTX for those who want to splurge. Some of those cards cost more than what the RX 9070 XT might be priced at, but the RX 7800 XT is still highly competitive at just $520.

With so many GPUs to choose from. Pricing the RX 9070 XT is going to be a make-or-break type of situation for AMD. We might have a hit on our hands if Team Red undercuts the Nvidia equivalents by a decent margin, but. Without a marked difference, the RX 9070 XT might be facing an uphill climb.

I’ve been pretty open about the fact that I was genuinely excited about the RX 9070 XT. However, at this point, the excitement dulled down and transformed into something akin to worry.

Based on leaks, it seems like AMD might be cooking up (or has cooked up. As the cards are already sitting around at various retailers) a good product. It might turn out to be a solid mainstream card, and if AMD’s goal will be to make it good value and not just cheaper than Nvidia, it could even be a hit.

I still can’t help but worry, because now. AMD has more than one obstacle to overcome.

Building on these developments, in all likelihood, Nvidia will hit the market first — again — with the RTX 5070 Ti and the RTX 5070. In fact, the first of the two might launch in as little as ten days. Meanwhile, AMD enthusiasts are still largely kept in the dark; following various AMD execs on X (Twitter) is the only reliable way to get some information. Even then, it’s been scarce.

If AMD doesn’t talk about the RX 9070 XT soon. Then all of the attention will turn to Nvidia’s new releases. This means AMD is running out of time to reveal the specs and the pricing of the RX 9070 XT. People might wait to buy a GPU if they know what they’re waiting for, but with no updates from AMD, it’s hard to feel confident about the upcoming launch.

Now, there are so many elements at play that may affect the launch of the RX 9000 series: Competitive pricing, timing. Specs, performance, and communication. If the leaks are true, we can at least count on AMD keeping it affordable — hopefully under $600.

The next step is for AMD to actually talk about RDNA 4 at length and. Start driving up the hype. I just hope it’s not too late.

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Microsoft could give Windows 11 PCs a new option for the Copilot key –but don't get too excited just yet

Microsoft could give Windows 11 PCs a new option for the Copilot key –but don't get too excited just yet

Microsoft could let you turn the Copilot key back into the old ‘Menu’ key.

Additionally, this is useful in some scenarios, but many will want a fuller range of customization options for the key.

Microsoft could soon give people whose keyboard has a Copilot key the ability to redefine it so a press of the key opens a context menu instead.

In relation to this, this is -known source of Windows-related rumors and happenings. PhantomOfEarth on X (formerly Twitter).

Future builds will add the option to remap the Copilot key to open a context menu. February 9, 2025.

Remember, this is just a claim that Microsoft might do this in future test builds of Windows 11 – presumably based on clues found by the leaker digging around in current preview builds – and it still may not happen.

If none of the above makes much sense, and you’re scratching your head as to what’s potentially going on with the keyboard here, let us rewind a bit and explain.

What’s actually happening (or could be) is Microsoft is allowing the choice to revert the Copilot key back to what it was previously (on many laptop keyboards, anyway).

This old key that the Copilot button replaced was known as the ‘Menu’ key and it typically carries an icon with three horizontal lines (perhaps with a pointer, too). Indicating that it’s used to summon the aforementioned context menu.

Not if you change it back by remapping, though – and if you find the context menu shortcut more useful than the Copilot key, well, apparently you might have your wish granted later this year. Albeit with the above caveats about this not even being in testing just yet.

Microsoft introduced the ability to remap the Copilot key to launch an app in preview (late last year). This move has since arrived in Windows 11, and you can switch the key to invoke a search, too. But remapping to an app comes with a notable (and annoying) catch that stated software must be an MSIX-packaged application (not many apps are). This has been implemented that way for security reasons, in case you were wondering.

At any rate, a context menu option would at least be something, but I’m hoping that Microsoft will give us a lot more freedom eventually to redefine the Copilot key to do. Well, anything we want (and act as a shortcut for any app at all, not just a limited selection). At least these all appear to be steps in the right direction for more effective customization, if only small strides.

Microsoft certainly appears to be giving up the notion that the Copilot key represented the most significant introduction to the keyboard on Windows PCs since the Windows key itself.

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Apple’s secret Vision Pro controller suggests it’s finally taking VR gaming seriously

Apple’s secret Vision Pro controller suggests it’s finally taking VR gaming seriously

You would think that Apple’s Vision Pro headset would be the perfect platform for virtual reality (VR) gaming. After all, it has a top-notch processor, super-high-resolution displays, and both VR and augmented reality (AR) capabilities. In theory, that should make it a leading device for gamers.

The reality is, unfortunately. Very different, with few popular gaming titles making it onto visionOS. And really, Apple’s headset is held back by one key weakness: its lack of proper VR controller support.

Sure, it works with console controllers made for the Xbox and PlayStation. But these are ill-suited to games that are designed with VR in mind. And let’s not get started on the other way of operating visionOS — with your fingers — which is only really fit for a very limited set of games.

So what’s the solution? Well, we’ve heard before that Apple is working with Sony to bring PlayStation VR2 controllers to the headset. Now, though, it looks like Apple is pushing ahead with its own design. At least .

This depicts a Nintendo Wii-style stick controller for the Vision Pro. While the patent doesn’t specifically declare that it’s made for gaming — it barely discusses gaming at all, in fact — it’s hard to imagine it having many other uses.

And while it’s unlikely that this is the controller’s final design (as Apple likely wouldn’t spill the beans on that in a patent application). What it does tell us is that Apple is thinking about ways to make the Vision Pro a advanced gaming device. And that’s critical.

The patent doesn’t tell us too much about how the controller will actually work and what it will look like. But it does show us how seriously Apple is taking gaming these days.

Let’s not forget that we’ve all seen the impressive gaming advances on the Mac. Most modern Macs are equipped with powerful Apple silicon chips that are far more adept at gaming than many people are used to seeing from Apple. The enterprise has been working hard on bringing support for AAA games to macOS (see Cyberpunk 2077 being introduced late last year), while it’s also been adding dedicated gaming capabilities like Game Mode to the Mac.

Now. That thinking appears to be translating across to the Vision Pro. But it doesn’t just seem like a token effort from Apple — no. The patent actually tells us quite a bit about the business’s attitude towards gaming.

Think about it this way. Apple working with a corporation like Sony to expand support for existing controllers is one thing, but. Going it alone indicates that Apple is really investing in the idea of gaming on the Vision Pro. After all, it takes a lot more resources to design and build your own controller than to work with an established gaming corporation like Sony that can share the load with you.

To me, that hints at not only that Apple wants to have more, uhh, control over its controller. But that it’s willing to take risks and pour more resources into the idea. If you’ve been hoping gaming improvements will come to the Vision Pro, that’s an encouraging sign.

That expressed, we don’t know when or even if this controller will become a reality — it’s just a patent application for now, and. Apple might simply be exploring ideas without any intention to ever build a Vision Pro controller. But the fact that we know Apple is at least considering it is welcome news for gamers.

Now Apple just needs to chip away at the longstanding issue of getting more games onto the Vision Pro. And if it’s to stand any chance of doing that, a dedicated VR controller is a good place to start.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
4.9%5.9%6.2%6.9%7.3%7.5%7.6%
4.9%5.9%6.2%6.9%7.3%7.5%7.6% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
6.9% 7.2% 7.4% 7.6%
6.9% Q1 7.2% Q2 7.4% Q3 7.6% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Semiconductors35%9.3%
Consumer Electronics29%6.2%
Enterprise Hardware22%5.8%
Networking Equipment9%7.9%
Other Hardware5%5.3%
Semiconductors35.0%Consumer Electronics29.0%Enterprise Hardware22.0%Networking Equipment9.0%Other Hardware5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Apple18.7%
Samsung16.4%
Intel12.9%
NVIDIA9.8%
AMD7.3%

Future Outlook and Predictions

The 9070 Might Cheap landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the hardware tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing hardware tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of hardware tech evolution:

Supply chain disruptions
Material availability constraints
Manufacturing complexity

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

platform intermediate

algorithm Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.

liquid cooling intermediate

interface

GPU intermediate

platform