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GWM Australia not worried about rival Chinese brands

GWM Australia not worried about rival Chinese brands

There are more and more Chinese car brands being launched in Australia, but GWM says it aspires to be the biggest of them all in this market, thanks to its 15-year history in this country and the value proposition across its growing model lineup.

Speaking with CarExpert. GWM Australia and New Zealand (GWM ANZ) chief operating officer John Kett stated the fact that some other Chinese brands are limiting themselves to either battery-electric (BEV) or plug-in hybrid (PHEV) models gives GWM the upper hand.

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“I think… we firstly… as a brand… need to be the leading Chinese brand,” noted Mr Kett.

“I think that aspiration won’t be lost on anyone that works for our organisation.

“And in all fairness, when you think about the breadth and depth of our portfolio in terms of all fuel types and. All pricing, you would have to say that we’ve had the broader strategy.

“[It’s] One that we’ve invested in and [is] accessible for everyone. And not picking technology winners or losers. I think that’s… the beauty of who we are.

“Some brands are coming [with] only EV. Some brands have only done PHEV. Some are leaning on the tax benefits that come with that if you’re novated leasing.

“So I think that’s significant for GWM, because we need to amplify ourselves to be that leading Chinese brand.”.

However, GWM ANZ head of marketing and communications, Steve Maciver, noted the brand isn’t just a rival for other Chinese carmakers anymore.

“We need to start thinking like a top-five brand and acting like a top-five brand, and ultimately to do that we need to look at the whole market,” stated Mr Maciver.

“We can’t just be looking at Chinese brands, and that’s not where we’re at in some segments.

“It may be more pertinent than others, but certainly if we think about the ute segment, we have to conquest from others and that’s exactly how we see it.

“I’m not going to name specific brands or specific models, but you… can draw those conclusions yourself.

“But I think where we position the value, where we position the spec, and this car, there’s clear conquesting opportunities and it all comes down to value.

“Whether it’s on a small small SUV, whether it’s on the ute, whether it’s on the Tank 500, value is still crucial.

“As long as we can keep delivering value and. Keep leading in terms of that technology space, we’re pretty confident that more and more Australians will put us on their shortlist.”.

GWM ANZ managing director Charles Zhao stressed that the corporation is the longest-standing Chinese carmaker still present in Australia.

“You see for us, as a Chinese brand, we want all the other Chinese brands to be successful because I can see too many consumers take GWM as a Chinese brand, and they may compare with other Chinese brands,” he mentioned.

“Actually, I don’t want one Chinese brand [to] fail.

“Many people think Chinese brand[s aren’t] going to focus on this market [and] not focus on [the] long-term benefits.

“So one thing to add for GWM is… we started the business in Australia since 2009 and we, GWM, has been the [Chinese] brand to stay the longest time in Australia.

“We [went] through the very difficult time in 2012-2014, when the Australian exchange rate was very bad. The economy was not good.

“During this period of time, many other Chinese brands left Australia.

“We have been, I think. The only Chinese brand… staying in Australia, even though we were not making money for many years. But we focus on the customer service, customer satisfaction.

“In the past few years, we can see… GWM focus on the… whole value chain, including the dealers and our consumers.

“Maybe this is something we want to differentiate ourselves for the others.”.

“So with the other Chinese brand[s] we are [aligned], but. We also have… competition.”.

As previously reported, GWM is planning to sell over 50,000 cars in 2025. If it does so, the brand would break its annual sales record for a seventh successive year.

GWM has already confirmed it plans to launch seven new or updated models in 2025, with a similar cadence of new vehicle launches confirmed for 2026.

In relation to this, the Chinese carmaker has also confirmed it plans to grow its 113-strong local dealer network to “around 125” by next year.

GWM points to its current dealer network covers around 92 per cent of the Australian population.

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Podcast: Tesla protests, Rivian earnings, Kia’s new EVs, and more

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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla protests, Rivian’s earnings, Kia’s new electric vehicles, and more.

The show is live every Friday at 4 ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post. Like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 ET, the video will be archived on YouTube and. The audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 ET (or the video after 5 ET):

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Porsche 911 GT2 RS Ironically Takes McLaren Senna's Interlagos Lap Record

Porsche 911 GT2 RS Ironically Takes McLaren Senna's Interlagos Lap Record

Brazil's Interlagos is one of the world's great race circuits, and. It was only appropriate that a car named after Ayrton Senna held the production-car lap record. Well, late last year, Brazilian racer Ricardo Maurício set a in a Porsche 911 GT2 RS equipped with a Manthey Racing handling and aero kit. Breaking the McLaren's Senna's record.

The lap time was nearly a second faster than the Senna's, which lapped the track in back in 2022 with Maurício behind the wheel. Not bad for a 911 variant that left production six years ago. Though, this is the same car that set a 6:43 around the Nürburgring Nordschleife, which still is faster than any road car bar the Mercedes-AMG One hypercar.

The Manthey Racing kit for the GT2 RS includes an aero package that increases downforce significantly, coilover suspension. And upgraded brakes. That makes the already-fast 691-horsepower 911 GT2 RS a true track weapon. Porsche is finally offering the upgrade package in the US, but it costs an eye-watering $113,140 before tax or installation.

Watching the onboard video. It seems the GT2 RS MR is ideal for Interlagos. It's got enough downforce for the Sao Paolo track's big braking zones and slow-to-medium-speed technical corners. But not so much that it's slow on the straights. And the upgraded suspension components work well over the track's curbing, letting Maurício use as much track real-estate as possible on corner exits.

We do wonder how long this record will stand. The GT2 RS MR is still one of the fastest cars in the world, but now, we've got monsters like the Corvette ZR1 ready to set blazing lap times. And new hypercars like the McLaren W1.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
8.3%10.0%10.5%11.6%12.3%12.7%12.8%
8.3%10.0%10.5%11.6%12.3%12.7%12.8% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
10.9% 11.7% 12.4% 12.8%
10.9% Q1 11.7% Q2 12.4% Q3 12.8% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Connected Cars35%14.2%
Autonomous Driving22%18.5%
EV Technology28%21.9%
Telematics10%9.7%
Other Automotive Tech5%6.3%
Connected Cars35.0%Autonomous Driving22.0%EV Technology28.0%Telematics10.0%Other Automotive Tech5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Tesla16.9%
Waymo12.3%
NVIDIA DRIVE10.7%
Bosch9.5%
Continental7.8%

Future Outlook and Predictions

The Australia Worried About landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the automotive tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing automotive tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of automotive tech evolution:

Regulatory approval delays
Battery technology limitations
Consumer trust issues

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

electric vehicle intermediate

algorithm

hybrid intermediate

interface

platform intermediate

platform Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.