February Amazon Prime: Latest Updates and Analysis
3 comedies on Amazon Prime Video you need to watch in February 2025
Table of Contents Table of Contents Legally Blonde (2001) Bernie (2011) The Devil Wears Prada (2006).
Looking for laughs this month? A comedy is a nice reprieve from all the challenges going on right now and a great way to lead into Valentine’s Day or celebrate joy afterward. Amazon Prime Video has plenty of comedy movies with a selection that changes from one month to the next.
The three comedies on Amazon Prime Video you need to watch in February 2025 include a few classics that were released in the 21st century, yet it feels like they just came out yesterday. One, in fact, is almost 20 years old, and the other celebrates its 25th anniversary next year. Yet these hilarious and iconic films still hold up today and will have you in stitches. These choices are also perfect Valentine’s Day watches.
Need more recommendations? Then check out the best new movies to stream this week, the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+.
Legally Blonde (2001) | Official Trailer | MGM Studios.
Reese Witherspoon absolutely crushes as Elle Woods in Legally Blonde, a comedy that promotes female strength and resilience in the wake of being underestimated while also serving as a rom-com and a generally entertaining film. Elle wants revenge when her high-society boyfriend breaks up with her because he doesn’t think she’s serious enough to keep up with his posh friends. She applies to law school so she can prove him wrong. However, Elle’s blonde hair, valley girl accent, and bold fashion sense make her stick out like a sore thumb. Through it all, Elle develops confidence in herself, while others drop their preconceived notions of her. Ultimately, Elle realizes she actually does have what it takes.
What makes Legally Blonde even more effective is that the crux of the story is inspired by the life experiences of Amanda Brown, who authored the novel of the same name. She, too, attended Stanford while enjoying a personal love of fashion and beauty and quickly realized that she didn’t fit in with the other women there. Legally Blonde spawned several sequels and a Broadway musical.
Stream Legally Blonde on Amazon Prime Video.
Bernie Official Trailer #1 - Jack Black, Richard Linklater Movie (2012) HD.
Jack Black, Shirley MacLaine, and Matthew McConaughey are the perfect combination in this biographical black comedy by Richard Linklater. Bernie tells the story of the 1998 murder of 81-year-old millionaire Marjorie Nugent (MacLaine) by her younger companion Bernhardt “Bernie” Tiede (Black). Bernie is presented like a documentary drama with elements of true crime, shedding light on this real-life tragic story. It’s also darkly funny.
Interestingly, Bernie had such an impact that the real Tiede was briefly released from prison following the resurrected public interest in the case, though he was resentenced and sent back. Maintaining a respectable 88% Rotten Tomatoes critics score, top critic Dana Stevens of Slate says that the movie is “more than a macabre true-crime tale; it’s a story of thwarted love, not between two people, but between a man and a whole town.”.
The Devil Wears Prada (2006) Trailer #1 | Movieclips Classic Trailers.
While Meryl Streep has had an incredible multi-decade career, her role as Miranda Priestly as editor-in-chief of the fictional Runway magazine, which many believe was inspired by Vogue’s Anna Wintour, sticks in fans’ minds. In The Devil Wears Prada, Streep plays a snobbish, demanding boss who terrifies her new junior personal assistant Andy (Anne Hathaway). The comedy-drama follows Andy’s fish-out-of-water experience working in the fashion world despite not having much knowledge of that space. She continuously clashes with her boss and co-workers, including the superficial senior assistant Emily (Emily Blunt).
At its heart, The Devil Wears Prada, which is one of the best rom-coms on Amazon Prime Video right now, is about maintaining one’s sense of self. It’s about realizing the importance of never changing who you are, especially to fit in when those who aren’t the type of people you truly want to be. But seeing this play out in all its snooty glory is comedy gold.
Stream The Devil Wears Prada on Amazon Prime Video.
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3 underrated Amazon Prime Video movies you should watch this weekend (February 7-9)
Table of Contents Table of Contents The Tender Bar (2021) One Child Nation (2019) Chi-Raq (2015).
Not every movie on Amazon Prime Video is worth your time, but plenty of them are. Unless you’re an expert, you might not be sure which movies fall into which bucket.
Prime Video is filled with movies, and their recommendation algorithms don’t always factor in how good a movie is. Thankfully, that’s where we come in. We’ve pulled together a few underrated titles on Amazon that you may not have heard of and are all well worth watching.
We also have guides to the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+.
The Tender Bar - Official Trailer | Prime Video.
A coming-of-age story anchored by a deeply magnetic supporting performance from Ben Affleck, The Tender Bar follows a JR (Tye Sheridan), a young man who comes under his bartender uncle’s influence and comes to understand the way he sees the world. As he ages, JR tries to make a career for himself as a writer.
The movie’s real center point is the uncle’s bar, a place filled with colorful characters and the kind of life he aspires to lead. George Clooney’s career as a director has had its “high highs” and some “low lows,” but The Tender Bar is up there with his best movies.
You can watch The Tender Bar on Amazon Prime Video.
One Child Nation Trailer #1 (2019) | Movieclips Indie.
A brilliant documentary that excavates one of the core traumas many current Chinese citizens still live with, One Child Nation tells the story of the policy that forced Chinese citizens to have one child and to take severe action if they had more than one. The movie’s brilliance comes in part from the way it chronicles the unthinking nature of many Chinese citizens.
If the government tells them they should only have one child, they don’t question it, even if it comes with great personal devastation. One Child Nation is searing, honest, and more emotional than you might expect.
You can watch One Child Nation on Amazon Prime Video.
Leave it to Spike Lee to make a thorny, complicated movie that still resonates a decade after its release. Chi-Raq tells the story of a group of women who organize in the aftermath of violence in the city of Chicago. As they battle the violence on the Southside, they begin to redefine race and gender inside the city with lasting consequences.
Featuring a broad ensemble cast that includes Teyonnah Parris, John Cusack, Nick Cannon, and Samuel L. Jackson, Chi-Raq is sometimes considered to be one of Lee’s less successful efforts. When you watch it, you’ll find that the movie is just as revelatory as much of the director’s very best work.
You can watch Chi-Raq on Amazon Prime Video.
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3 great Hulu movies you need to stream this weekend (February 7-9)
Table of Contents Table of Contents He Got Game (1998) Beloved (1998) There’s Something About Mary (1998).
When picking selections for the weekend ahead, we don’t tend to do so by year. But by a fluke of the February release schedule, all of our selections for the three great Hulu movies that you need to stream this weekend were released in theaters in 1998. And they couldn’t be more different from each other.
Our first selection is a powerful father-and-son drama from director Spike Lee, while the second elements one of Oprah Winfrey’s performances. The final selection is a classic comedy that caused quite a stir when it was originally released, but it may seem relatively tame nearly three decades later.
Need more recommendations? We also have guides to the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+.
Spike Lee’s He Got Game is a basketball fable that allowed NBA player Ray Allen to give the performance of a lifetime as Jesus Shuttlesworth, one of the top high school basketball prospects in the country. Colleges are so eager to sign Jesus that the governor of New York briefly releases his estranged father, Jake Shuttlesworth (Denzel Washington), from prison just to convince Jesus to attend the governor’s alma mater.
Jesus isn’t about to bend to his father’s wishes, especially since Jake has been imprisoned for accidentally killing Jesus’ mother. Jake also tries to find some redemption by helping an abused prostitute, Dakota Barns (Milla Jovovich), pick up the pieces of her life. But if Jake wants his freedom back permanently, he needs his son’s help.
Beloved was a reunion for The Color Purple co-stars Oprah Winfrey and Danny Glover, as well as an adaptation of Toni Morrison’s Gothic romance. In the years after the Civil War, a former slave named Sethe (Oprah Winfrey) is haunted by an apparition that has scared most of her children away.
Paul D. (Glover), a man who suffered in slavery alongside Sethe, reenters her life and seemingly drives the dark spirit out of her home. However, he’s horrified to learn why Sethe was haunted in the first place. Meanwhile, Sethe’s remaining daughter, Denver (Kimberly Elise), forms a bond with Beloved (Thandiwe Newton), a young woman whose link to Sethe’s past may destroy everyone she loves.
Before Ben Stiller reinvented himself as a director on projects like Apple TV+’s Severance, he starred in multiple over-the-top comedies in the ’90s. None were wilder than There’s Something About Mary. In high school, Ted Stroehmann (Stiller) had one chance to go on a date with Mary Jensen (Cameron Diaz), which ended in such a disastrous way that we can’t even describe it without going into the gross-out details.
Years later, Ted’s friend, Dom (Chris Elliott), convinces him to send a private investigator, Pat Healy (Matt Dillon), to find out what Mary’s life is like and if she’s still single. Unfortunately for Ted, Pat becomes infatuated with Mary too, and he decides to prevent his newfound rival from reuniting with her. As Ted slowly realizes that Pat is lying to him, both men discover that they aren’t the only ones vying for Mary’s heart. And some of the rivals really go to extremes to win her over.
Watch There’s Something About Mary on Hulu.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 12.0% | 14.4% | 15.2% | 16.8% | 17.8% | 18.3% | 18.5% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 16.8% | 17.5% | 18.2% | 18.5% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Digital Transformation | 31% | 22.5% |
| IoT Solutions | 24% | 19.8% |
| Blockchain | 13% | 24.9% |
| AR/VR Applications | 18% | 29.5% |
| Other Innovations | 14% | 15.7% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Amazon Web Services | 16.3% |
| Microsoft Azure | 14.7% |
| Google Cloud | 9.8% |
| IBM Digital | 8.5% |
| Salesforce | 7.9% |
Future Outlook and Predictions
The February Amazon Prime landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the digital innovation sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing digital innovation challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of digital innovation evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
IoT intermediate
algorithm intermediate
platform intermediate
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