ASUS ROG Phone 9 FE: 'Affordable' Gaming Smartphone Unveiled With Last-Gen Snapdragon SoC - Related to market, series, had, snapdragon, gaming
AMD CPUs had 92% Market Share at German PC Hardware Retailer in January
German PC hardware retailer MindFactory sold an astonishing 25,625 AMD and Intel CPUs in January 2025. However, an honor falls to AMD this time, as Team Red has managed to capture as much as [website] (23,615) of all units sold by this retailer. Not only did it leave Intel with [website] (2010) of total units sold, AMD also beat Intel in average selling price, where AMD managed to keep ASP at 320 Euros, while Intel buyers were considering some less expensive CPU SKUs at 290 Euros. This has resulted in AMD's revenue share recording [website] at 8,300,674 Euros, while Intel left a smaller mark at [website] or 581,959 Euros. The best-selling CPU was AMD's Ryzen 7 9800X3D, sold in 8,390 units in [website] detailed analysis of socket distribution reveals AMD's AM5 platform's overwhelming dominance, securing 18,410 units or [website] of total sales. The mature AM4 platform maintains a significant market presence with 5,205 units ([website], showing strong continued demand for AMD's previous-generation socket. Intel's LGA 1700, compatible with 12/13/14th generation processors, accounted for 1,745 units ([website], while their older platforms showed minimal market penetration. The LGA 1851 socket, supporting Intel's latest Core Ultra 200S processors, managed just 185 units ([website], with legacy LGA 1200 and LGA 1151 sockets trailing at 55 ([website] and 25 ([website] units respectively. AMD's latest platform market performance hints at strong consumer confidence in AM5's upgrade path and performance capabilities. This dramatic market share capture by AMD represents one of the most significant shifts in the desktop CPU market in recent years, particularly notable given the higher average selling prices at which AMD CPUs are now sold.
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AMD Radeon RX 9070 Series Launch Event Slated for Late-February
AMD is planning a media event to formally launch the Radeon RX 9070 series next-generation graphics cards some time in late-February 2024, VideoCardz reports. The firm could simultaneously announce the flagship Radeon RX 9070 XT, its second-best RX 9070, and new stuff on the software side, such as FSR 4, although availability dates of each could vary. Availability of at least the top RX 9070 XT could be expected in March, the research says. Both the RX 9070 XT and RX 9070 are being prepared by AMD as performance-segment products, where they probably go up against SKUs from NVIDIA's GeForce RTX 5070 series. Given the rather minor performance uplift the RTX 5080 yielded over its previous generation predecessor, the performance segment is in for some [website] Radeon RX 9070 XT and RX 9070 are both based on the 4 nm "Navi 48" silicon, which reportedly attributes 64 compute units for 4,096 stream processors, and a new generation AI accelerator that's both faster and more capable than the one introduced with RDNA 3. There is expected to be a significant uplift in the ray tracing performance, too, reducing the performance cost of enabling ray tracing in games. FSR 4 is expected to leverage the AI acceleration capabilities of RDNA 4 for its super resolution algorithm. Both SKUs are expected to have all 64 CU enabled, but differ in clock speeds. Both are expected to feature 16 GB of older GDDR6 memory across a 256-bit wide memory interface. As for the media event, we gathered from our post-CES roundtable with AMD that the event will at least be an online presentation.
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ASUS ROG Phone 9 FE: 'Affordable' Gaming Smartphone Unveiled With Last-Gen Snapdragon SoC
As smartphone SoCs continue to get more powerful every single cycle, there seems to be a plethora of gaming-oriented smartphones entering the market. The pricey ASUS ROG Phone 9 lineup is perhaps the most well known in this regard, powered by the impressively potent Snapdragon 8 Elite SoC. However, the smartphone is well outside most people's budgets, and ASUS seems to have taken note of that. The business has now unveiled a more affordable version, dubbed the ROG Phone 9 FE. However, the smartphone is only available in Thailand for now, commanding a price tag of $[website] paper, it appears that the only difference between the ROG Phone 9, and the 9 FE is the chipset. While the pricier sibling utilizes the Snapdragon 8 Elite SoC, the FE has to make do with the substantially inferior Snapdragon 8 Gen 3 chip. Apart from that, the ROG Phone 9 FE is almost identical to the vanilla Phone 9, sporting 12 GB of LPDDR5X memory, 256 GB storage, a 50 MP primary shooter, 13 MP wide-angle shooter, and a 5 MP macro camera. At the front, a 32 MP selfie camera sits above the [website] OLED display with a resolution of 1080 x 2400 and a maximum refresh rate of 165 Hz. In synthetic benchmarks, the Snapdragon 8 Elite leads the 8 Gen 3 by around 25-30% in CPU tests, and around 30-35% in GPU benchmarks, although it does consume more power, which is to be expected.
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Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 4.9% | 5.9% | 6.2% | 6.9% | 7.3% | 7.5% | 7.6% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 6.9% | 7.2% | 7.4% | 7.6% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Semiconductors | 35% | 9.3% |
| Consumer Electronics | 29% | 6.2% |
| Enterprise Hardware | 22% | 5.8% |
| Networking Equipment | 9% | 7.9% |
| Other Hardware | 5% | 5.3% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Apple | 18.7% |
| Samsung | 16.4% |
| Intel | 12.9% |
| NVIDIA | 9.8% |
| AMD | 7.3% |
Future Outlook and Predictions
The Cpus Market Share landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the hardware tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing hardware tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of hardware tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
platform intermediate
RAM intermediate
CPU intermediate
GPU intermediate
algorithm intermediate
interface intermediate
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