Asus Zenfone 12 Ultra launches with Snapdragon 8 Elite, improved gimbal stabilization - Related to google, led, gimbal, experimental, tablet
Apple led global tablet shipments in 2024 as the market rebounds
Global tablet shipments grew by 9% in 2024, reaching [website] million units for the calendar year. -in shipments analysis from Canalys, the October-December period (Q4) totaled [website] million units, representing a [website] rise compared to Q4 2023.
Apple led the way last year with an estimated [website] million tablet shipments and a [website] market share. Samsung came in second place with [website] million shipments and an [website] share of the global market, while Huawei was third with [website] million units shipped and a [website] market share.
Lenovo barely missed out on the third spot with its [website] million shipments and [website] market share. Xiaomi rounded out the top-five with [website] million shipments and a [website] market share while also boasting an impressive [website] annual growth. That was also enough to displace Amazon and its Fire tablets from the global top-five list.
As per Canalys analysts, the global PC market refresh cycle positively affected tablet demand worldwide. Corporate tablet demand is expected to grow in 2025, while the consumer side will likely face constrained performance.
Asus Zenfone 12 Ultra Aside from a new processor, a few minor tweaks, and a new look, this is the ASUS Zenfone 11 Ultra with a big old AI sticker slap......
Taiwan Semiconductor Manufacturing enterprise.
Google announces Gemini 2.0 Pro experimental version and 2.0 Flash-Lite
Last week, Google introduced that it made Gemini [website] Flash generally available for Advanced customers. On Wednesday, the firm continued its AI announcements with the launch of the experimental version of Gemini [website] Pro and Gemini [website] Flash-Lite, the most cost-efficient model.
Gemini [website] Pro offers the strongest code performance and the ability to handle complex prompts with a superior understanding and reasoning of the world. Additionally, it provides the largest context window, at two million tokens, allowing it to analyze and understand vast amounts of information.
Further, Gemini [website] Pro is now available as an experimental model to developers in Google AI Studio, Vertex AI and Gemini Advanced clients in the model drop-down on desktop and mobile.
Gemini [website] Flash-Lite, on the other hand, offers advanced quality than [website] Flash at the same speed and cost. It also has a 1 million token context window for multimodal input.
There are a lot of streaming services out there, each with its own monthly subscription fee, and those fees add up quickly. But, if you just want to w......
Bursting the bubble that iPhones are safer than Android phones , apps with hidden image scanning capabilities have been found on the iOS App Store.
Flexible AMOLED screen with 2400 x 1080 pixel resolution and up to 144Hz refresh rate support;
Asus Zenfone 12 Ultra launches with Snapdragon 8 Elite, improved gimbal stabilization
A few days ago, Asus unveiled the ROG Phone 9 FE but today, it’s time to focus on its other product line. The Asus Zenfone 12 Ultra arrives a bit earlier than usual with an early February launch instead of mid-July like its predecessor.
The big change this generation is the Snapdragon 8 Elite chipset, which is paired with up to 16GB of LPDDR5X RAM and up to 512GB of UFS [website] storage. The new chip promises 45% higher CPU performance, a 40% faster GPU and a 40% boost in NPU performance.
That last one is crucial as the add-on attributes from Asus add a lot of AI. It comes in two forms: on-device and Cloud AI. The Zenfone 12 Ultra comes with a Llama 3 8B model from Meta, which runs on device and is used for high-quality text summarization.
AI Call Translator [website] also runs on-device and does what it says on the tin – real-time voice translation for the default Phone app but also third-party messaging apps that support VoIP calls. The Recorder app has an AI Transcript [website] feature with multi-speaker identification, summarization and translation. You can also summarize articles and documents. Alright, that’s enough about AI.
The new main camera uses a Sony Lytia-700 sensor instead of the IMX890. The essential upgrade is the 6-axis hybrid gimbal stabilizer, now in version 4. It can correct ±5° of movement, a 66% improvement over the Zenfone 11 Ultra gimbal stabilizer (that was version 3).
The 32MP telephoto camera has optical stabilization too (no word on its performance) and offers 3x optical and 10-30x HyperClarity zoom. Above that is the 120° ultra-wide camera. On the front, the selfie camera is based on a 32MP RGBW sensor and a 90° lens.
Here are some official camera samples from all four cameras:
Asus Zenfone 12 Ultra official camera samples: main.
Asus Zenfone 12 Ultra official camera samples: telephoto.
Asus Zenfone 12 Ultra official camera samples: ultra-wide.
Asus Zenfone 12 Ultra official camera samples: selfie.
The Asus Zenfone 12 Ultra has a [website]” OLED display (Samsung E6), similar to last year’s display. This is an LTPO panel with 1-120Hz refresh rate and a 144Hz option available for supported games. It peaks at 2,500 nits brightness and is protected by Gorilla Glass Victus 2.
The phone is equipped with a 5,500mAh dual-cell battery. It supports up to 65W wired and 15W wireless charging (Qi [website] The wired option takes the battery from 0% to 100% in 39 minutes. Once full, the battery promises up to 26 hours of use.
The Zenfone is one of the last refuges of the [website] headphone jack. The phone even elements Dirac Virtuo for Headphones technology, which works with both wired and wireless headphones. Alternatively, the phone has multi-magnet stereo speakers for listening without headphones.
Asus used 100% recycled aluminum for the frame and 22% recycled glass for the screen. At launch, there are three colors to choose from: Sage Green, Ebony Black and Sakura White. As before, the phone is rated IP68 for dust and water resistance.
Asus Zenfone 12 Ultra colorways: Sage Green • Ebony Black • Sakura White.
On the connectivity side, this is a dual-SIM 5G phone with a tray that holds two nano-SIMs. However, this year there is an eSIM too, which is more convenient when travelling.
The Asus Zenfone 12 Ultra launches today in Europe, Taiwan and Hong Kong. In mainland Europe (it’s not available in the UK yet), the MSRP is set at €1,100. However, early bird buyers who buy one between February 6 and 28 will get it at a special price of €1,000. Asus will also launch the new model in Japan, more details on that to be revealed soon.
As you might have guessed from the title, I’ve spent the past month with a phone that uses eye-tracking for everyday interactions.
The enhancement allows you to hold, continue, or end a ......
Market Impact Analysis
Market Growth Trend
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| 7.3% | 8.8% | 9.3% | 10.3% | 10.8% | 11.2% | 11.3% |
Quarterly Growth Rate
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
|---|---|---|---|
| 10.6% | 10.8% | 11.1% | 11.3% |
Market Segments and Growth Drivers
| Segment | Market Share | Growth Rate |
|---|---|---|
| Smartphones | 42% | 8.7% |
| Mobile Applications | 26% | 14.5% |
| Mobile Infrastructure | 17% | 12.8% |
| Wearables | 11% | 18.9% |
| Other Mobile Tech | 4% | 9.4% |
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity:
Competitive Landscape Analysis
| Company | Market Share |
|---|---|
| Apple | 24.3% |
| Samsung | 22.7% |
| Huawei | 14.2% |
| Xiaomi | 11.8% |
| Google Pixel | 5.4% |
Future Outlook and Predictions
The Apple Global Tablet landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:
Year-by-Year Technology Evolution
Based on current trajectory and expert analyses, we can project the following development timeline:
Technology Maturity Curve
Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:
Innovation Trigger
- Generative AI for specialized domains
- Blockchain for supply chain verification
Peak of Inflated Expectations
- Digital twins for business processes
- Quantum-resistant cryptography
Trough of Disillusionment
- Consumer AR/VR applications
- General-purpose blockchain
Slope of Enlightenment
- AI-driven analytics
- Edge computing
Plateau of Productivity
- Cloud infrastructure
- Mobile applications
Technology Evolution Timeline
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
Expert Perspectives
Leading experts in the mobile tech sector provide diverse perspectives on how the landscape will evolve over the coming years:
"Technology transformation will continue to accelerate, creating both challenges and opportunities."
— Industry Expert
"Organizations must balance innovation with practical implementation to achieve meaningful results."
— Technology Analyst
"The most successful adopters will focus on business outcomes rather than technology for its own sake."
— Research Director
Areas of Expert Consensus
- Acceleration of Innovation: The pace of technological evolution will continue to increase
- Practical Integration: Focus will shift from proof-of-concept to operational deployment
- Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
- Regulatory Influence: Regulatory frameworks will increasingly shape technology development
Short-Term Outlook (1-2 Years)
In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing mobile tech challenges:
- Technology adoption accelerating across industries
- digital transformation initiatives becoming mainstream
These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.
Mid-Term Outlook (3-5 Years)
As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:
- Significant transformation of business processes through advanced technologies
- new digital business models emerging
This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.
Long-Term Outlook (5+ Years)
Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:
- Fundamental shifts in how technology integrates with business and society
- emergence of new technology paradigms
These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.
Key Risk Factors and Uncertainties
Several critical factors could significantly impact the trajectory of mobile tech evolution:
Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.
Alternative Future Scenarios
The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:
Optimistic Scenario
Rapid adoption of advanced technologies with significant business impact
Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.
Probability: 25-30%
Base Case Scenario
Measured implementation with incremental improvements
Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.
Probability: 50-60%
Conservative Scenario
Technical and organizational barriers limiting effective adoption
Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.
Probability: 15-20%
Scenario Comparison Matrix
| Factor | Optimistic | Base Case | Conservative |
|---|---|---|---|
| Implementation Timeline | Accelerated | Steady | Delayed |
| Market Adoption | Widespread | Selective | Limited |
| Technology Evolution | Rapid | Progressive | Incremental |
| Regulatory Environment | Supportive | Balanced | Restrictive |
| Business Impact | Transformative | Significant | Modest |
Transformational Impact
Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.
The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.
Implementation Challenges
Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.
Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.
Key Innovations to Watch
Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.
Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.
Technical Glossary
Key technical terms and definitions to help understand the technologies discussed in this article.
Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.
5G intermediate
eSIM intermediate
platform intermediate
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