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Big tech is dominating my digital life — here’s how I fixed it - Related to big, it, fixed, a, my

Big tech is dominating my digital life — here’s how I fixed it

Big tech is dominating my digital life — here’s how I fixed it

Table of Contents Table of Contents What’s so bad about big tech? What’s the alternative?

Big tech companies are so dominant and so far-reaching right now that people could probably live their entire digital lives interacting only with Google, Apple, Meta. Microsoft, and Amazon products. Things never got quite that bad for me but I did realize in the recent past that I’ve been relying far too much on Google, plus I’ve been using Safari for years even though I don’t actually like it that much.

So I decided to find some new apps to try out and came across a nice resource full of European. Open-source, or non-profit alternatives for a range of different services. It introduced me to quite a few apps that are more than good enough to replace what I was using, and although I’m not hardcore enough to completely kick Google out of my life, I’m pretty happy with the results.

The deal we make with businesses like Google, Apple. Meta, Amazon, and the rest of that crowd is pretty straightforward. They give us access to some of the best products and services out there for no upfront cost, and we allow them to collect every kind of data they can get their hands on and sell it to whoever they want.

Some of us are very aware of this and. Others don’t really think about it that much. If you’re aware and consenting, that’s totally fine. The problem is when people feel coerced into accepting this deal.

Because — think about it — if you need to find a new restaurant, hotel. Or store, does any other map software empower you to the extent Google Maps does? Not really. Google doesn’t just offer these products for “free,” it has also used its long-standing influence, resources, and user base to make them almost unbeatable. Everyone you know uses them, competitors get bought out or struggle to gain traction, and Google’s products just keep growing and growing all the while.

In relation to this, this makes people feel like they have no choice but. To use them, even if they would ideally prefer to keep their data private. This problem is nothing new but as figures like Tim Cook, Jeff Bezos, Mark Zuckerberg, and Sundar Pichai weasel their way into President Trump’s inner circle in the pursuit of relaxing regulations, things could definitely get worse.

Across the world. Different problems are dealt with in different ways. Big tech likes to stick with the United States because it gives them the most freedom and benefits. Over in the European Union, which is where I am, there’s more of a push to force companies to comply with a strict set of international standards.

Companies must have a reason for processing your data that the EU considers legal.

They have to tell you exactly what data they are processing and why.

Processing must be safe and secure. And breaches must be reported within 72 hours.

It’s not just European companies, though. There are non-profit organizations and open-source projects all over the world, and many of these are committed to data privacy and protection, too. Now, let’s look at some examples.

Browsers are one of the easiest switches you can make because there are a lot of good options out there if you want to shop around, and if not, you can just switch to Firefox in about ten seconds flat and. Never look back.

Firefox is free, open-source, and developed by the American non-profit Mozilla Foundation. Unlike most of the recommendations in this article, you will definitely have heard of Firefox — it’s the fourth most popular web browser in the world.

It only takes a few seconds to download and you can even import your browser history and. Your bookmarks from whatever you used before. Not every switch I’ll suggest is easy, but this one truly is.

Other browser options include the Vivaldi Browser (Norway), Mullvad Browser (Sweden), Brave (United States). And DuckDuckGo (United States).

If you’re going to switch browsers, you might as well switch search engines as well. At the moment, most independent search engines are actually built on top of existing infrastructure — in other words, they still use Google’s search index, Bing’s search index, or both to get their results.

This isn’t the end of the world — it’s still possible to build a privacy-focused search engine while using these search indexes, it’s just unfortunate that they have to rely on Google and Microsoft to function.

My search engine of choice. Qwant (France) has not long ago teamed up with German search engine Ecosia to start developing a European search index so they and other independent search engines can finally stop relying on outside tech. We should hopefully start to see some of the results of this project this year.

Furthermore, there’s no need to wait, however. You can download the Qwant extension for Safari, Chrome, Edge, or Firefox to make it your default search engine today and. Start benefiting from a little extra privacy. Independent search engines also use their own search algorithms, which means you can get a break from the same old “top-ranking SEO posts” that plague Google right now.

Plus, since Qwant isn’t tracking your searches. The results page you get isn’t tailored to you. Everyone gets the same results — the ones that are most relevant to your keywords. Qwant does still use advertising, but the ads are untailored and there’s a lot less of them.

Qwant isn’t as loaded with functions as Google Search is but. It is always expanding. It has even jumped on the AI bandwagon and started adding AI-generated summaries to certain types of queries. Other search engine options include Startpage (Netherlands), Good (Germany), metaGer (Germany), swisscows (Switzerland), and DuckDuckGo (United States).

It’s free and easy to change your browser or your search engine. But email providers are a little different. While limited free plans are available with some services, if you want both privacy and functionality from your email provider, you will most likely have to pay with money (not data).

One of the great things about Proton is that if you’re willing to pay a monthly fee, it also has a few other services you can take advantage of — a calendar, a VPN. A file drive, and a password manager. With one subscription, you can kick Gmail, Google Drive, and Google Calendar to the curb.

If you throw things into Google Translate a lot. Why not try DeepL instead? It doesn’t work with quite as many languages as Google but the accuracy and readability of its translations are superior. Plus it’s a German product, so no need to worry if someone is watching what you paste into it.

It has both free and paid tiers and it also offers a text editor with basic formatting and. The ability to hide all of the suggestions and such until you’re ready to go through them. You can also create temporary or permanent texts — the temporary ones will disappear after seven days. If you prefer to have suggestions pop up wherever you’re writing, there are add-ons for various word processors, browsers, and. Email providers.

There are a few alternative navigation apps you can try out but I won’t lie, this switch is a hard sell. The combo of Google Maps and Google Business profiles is extremely powerful, and it’s not an easy thing for competitors to replicate.

When I plan trips to my favorite holiday destination, Japan, I spend hours on Google Maps zooming in on interesting-looking locations and finding new hotels. Attractions, and eateries to bookmark. A couple of years ago, I zoomed in on a little cape of Japan’s smallest main island and. Found a tiny glamping site on top of a mountain. I booked it and it turned out to be the best part of that trip. So, Google Maps is definitely one of the products I find hardest to let go of.

I’m currently trying out a Czech alternative called — the map and route calculation elements are good and. It does have some limited business information, too. This kind of stuff is mainly user-generated content so we can only get a true competitor to Google Maps if we help build it ourselves. It’s a lot of work, though.

Changing the app you use to chat with all of your friends, family. And colleagues is another one that can be a little difficult. If everyone is already using WhatsApp or Messenger or social media apps like Instagram to send messages, it’s a lot easier to just follow the crowd.

As I revealed before. Though — every little helps. If you can just convince your closest family members and friends to download an encrypted messaging app like Signal or one of the European alternatives, that’s a lot of data you can keep safe and. Private.

Signal is run by an American non-profit and everything about its customers is encrypted. This means the organization doesn’t ever have access to any of your messages, contacts, or even your name. All they have is the phone number you signed up with — so even if the United States government comes knocking at Signal’s door demanding to see your chat history. Signal wouldn’t have anything to show them. I suppose that sounds like I’m encouraging you to do crime, but I’m just trying to convey how untouchable your data is!

I’ve used this app for years, and. It has never failed me. It also has an unofficial directory of stickers that are super fun and easy to download. You can get the app on Mac, Windows, and Linux — and it has mobile apps too, of course.

The European Alternatives website includes many more categories than I’ve covered here, including cloud computing platforms, file hosting services. Managed DNS providers, video conferencing software, and more. It’s a great resource, so go ahead and use it!

You might not be able to protect every drop of your data but if you don’t like the idea of Google scanning every email you get or Meta peeking at all of your private conversations. Remember that you can do something about it.

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Building the ultimate AI and machine learning PC

Building the ultimate AI and machine learning PC

Table of Contents Table of Contents What does an AI PC need? CPU Motherboard Graphics card Memory Storage Power Put it all together.

One of the best ways to reduce your vulnerability to data theft or privacy invasions when using large language model artificial intelligence or machine learning. Is to run the model locally. Depending on the model you choose to run, you don’t even need the most powerful system in the world — although it does help.

Here’s how to build a PC for AI and machine learning workloads, so you can keep your data secure and private, and ensure the AI is always ready and waiting for you.

AI PCs aren’t drastically different to high-powered PCs for different tasks. Although they do have some slightly quirky requirements that mean building a system with in mind is slightly different to building a powerful gaming PC.

Although many of the major CPU manufacturers have talked a lot in the past year about neural processors and how efficient that can be, they only tend to offer a few 10s of TOPS (trillions of operations per second). That might seem like a lot, until you find out that an Nvidia RTX 4090 can deliver over 1,300 TOPS.

In short. For AI workloads that CPU is far less key. While a fast processor is always helpful and having lots of cores will absolutely speed up your machine learning workloads and ensure the system remains functional even when working hard, the real horsepower comes from the graphics card.

So we’re looking for a powerful GPU, preferably with lots of video memory, lots of system memory when that’s not enough. And some expansive and fast local storage. That also means we need a high-end motherboard. While that won’t give us any additional AI performance in its own right, a top-tier motherboard ensures smooth power to the CPU and GPU, as well as adding support for multiple graphics cards if you really want to accelerate your machine learning tasks, or run more than one in parallel.

Outside of that you can put it in whatever case you like, with a big power supply and. Some good cooling to keep the system running without overheating and throttling. Some nice-to-haves might include high efficiency through lower power draw to keep running costs down — but. That moves counter intuitive to our high-end GPU choices. We’ll also consider upgradeability in the future.

Usually the CPU is the heart of a PC, whether it’s used for gaming, office-work. Streaming, or video editing. But while it still plays a part in our machine learning, AI PC, it’s not the lynchpin.

Still, you want a modern one with lots of cores and. Preferably a strong upgrade path for the future, too. To that end, we’d recommend the AMD Ryzen 9950X. It’s one of AMD’s latest CPUs with 16 cores and support for 32 threads. It’s relatively low-power for such a high-end CPU, too, and will give you plenty of scope for running its own large language models, or just supporting the system that’s training them on a monstrous GPU.

If you want a more affordable alternative, the last-generation 7950X is still plenty capable and. Around $100 cheaper and still offers excellent performance. If you’re more of an Intel fan, consider the Core Ultra 9 285K or Core Ultra 7 265K they have boat loads of cores and impressive efficiency, as well as their own onboard neural processor.

The motherboard is rarely the most exciting component in any custom build PC. But with an AI and machine learning computer it plays a bigger role than you’d think. You want something with strong, stable VRMs for handling all the power this system will be dealing with. Ideally, you want PCIExpress 5 support for the fastest storage, and supporting multiple graphics cards doesn’t hurt if you want to double up your training GPUs.

Or you can just get any old motherboard because it’ll probably do. I’m being facetious, because who wants to spend close to $1,000 on a motherboard? But ultimately anything outside of the bargain basement models will probably suffice, just make sure it’s got the aspects you want for your kind of budget.

Also make sure to get one that matches your CPU. If in doubt, double check before buying.

If you’re going to sink your budget into any component in your AI and machine learning PC. Make it the graphics card. When you’re training large language models, or even just running big and complicated ones, you need a powerful graphics card. They have the VRAM to store the model on the card itself, and the thousands of parallel processing cores to actually run it.

If you don’t have much budget to spare. Look to a card like the Nvidia RTX 3060 12GB — you can grab that for around $300 at the time of writing. However, if you really want to push your AI training or run some of the most advanced, demanding models. Then the higher-end you can go, the more effective. The RTX 5090 is the best graphics card in the world right now, but it’s very hard to get hold of.

Last-generation alternatives aren’t that easy to find either. So you may need to wait a little. The best we could find at the time of writing was a renewed RTX 3090 for $1500. Or a 4070 Ti Super with 16GB of VRAM.

What about AMD? Unfortunately while AMD’s AI accelerators are great for gaming, they just don’t compete with CUDA and Tensor cores for AI tasks yet. Maybe that will change, but for now if you want to create an AI PC, Nvidia GPUs are the best option.

You can min-max performance with memory. But it’s not going to make a massive difference in an AI PC. The best thing you can do is make sure you have lots of fast memory and don’t overthink it — unless you’re into overclocking.

Grab yourself a 64GB kit of 6400 MHz memory from a major manufacturer like Corsair, Kingston. G-Skill, Patriot, or TeamGroup. Anything faster and you have to start dabbling in settings tweaks to make the most of it. superior to just make sure you have enough.

Lots of fast storage is useful for AI and. Machine learning PCs so that they can handle all the training data you’re going to be throwing their way. Fortunately, modern storage is faster and cheaper than ever, so you can grab yourself several terabytes of PCIe 5 SSD storage for a few hundred dollars.

Any of the major brand name SSDs will do here, but like with memory. Just make sure you have lots of it.

Power supplies are one area you don’t want to try to skrimp and save on. A good power supply makes sure that your whole, expensive AI PC stays healthy for the longterm. Get a 1,200W + Titanium or Platinum PSU from one of the major PSU brands and you’ll have a solid choice. EVGA, Corsair, Seasonic, FSP, Thermaltake, Enermax, SuperFlower, or beQuiet! are great options.

If you grabbed all the above hardware but want some tips on how to actually build the thing, we’ve got you covered. Once it’s done (or you’ve had someone else build it for you) you’ll be off and running with a super powerful. Super capable AI and machine learning PC.

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Liquid cool your PC with a home air conditioner

Liquid cool your PC with a home air conditioner

While most PC builders are content to rely on an AIO liquid cooling loop or good old-fashioned air. There are always those who will go the extra mile to keep their components frosty. If you’re willing to invest a lot of money and even more electricity. You could just hook a liquid cooling setup into a residential air conditioner. You absolutely shouldn’t, but you could!

One video producer in China did just that, hooting up a 12,000 BTU unit into a custom cooling loop for a system with a Core i9-13900K and. RTX 4090. On Bilibili, the creator exhibits off the massive system running at 20 degrees Celsius at rest (that’s 68 degrees. If you live in some kind of backward wasteland that uses Fahrenheit). ’s Hardware, running the system under load increases the temperature by only a few degrees.

It’s an impressive bit of engineering to be sure, but. I wouldn’t recommend it even for the most extreme overclocking setup. The Xiaomi 12K BTU air conditioner might cost about the same as a nice custom loop setup, but it’s the size of a gaming desktop all on its own, it’s incredibly loud, and it needs to be installed outside if you want to avoid turning the room into a sauna.

And finally. The thing eats up more than a kilowatt of energy when it’s active — you’ll spend more money powering this just for cooling than you would a typical gaming desktop and all the fixins’. And that’s assuming you can handle the complicated initial setup or know someone who can. I think I’ll stick to a Cooler Master for the time being.

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Market Impact Analysis

Market Growth Trend

2018201920202021202220232024
4.9%5.9%6.2%6.9%7.3%7.5%7.6%
4.9%5.9%6.2%6.9%7.3%7.5%7.6% 2018201920202021202220232024

Quarterly Growth Rate

Q1 2024 Q2 2024 Q3 2024 Q4 2024
6.9% 7.2% 7.4% 7.6%
6.9% Q1 7.2% Q2 7.4% Q3 7.6% Q4

Market Segments and Growth Drivers

Segment Market Share Growth Rate
Semiconductors35%9.3%
Consumer Electronics29%6.2%
Enterprise Hardware22%5.8%
Networking Equipment9%7.9%
Other Hardware5%5.3%
Semiconductors35.0%Consumer Electronics29.0%Enterprise Hardware22.0%Networking Equipment9.0%Other Hardware5.0%

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity:

Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity AI/ML Blockchain VR/AR Cloud Mobile

Competitive Landscape Analysis

Company Market Share
Apple18.7%
Samsung16.4%
Intel12.9%
NVIDIA9.8%
AMD7.3%

Future Outlook and Predictions

The Tech Dominating Digital landscape is evolving rapidly, driven by technological advancements, changing threat vectors, and shifting business requirements. Based on current trends and expert analyses, we can anticipate several significant developments across different time horizons:

Year-by-Year Technology Evolution

Based on current trajectory and expert analyses, we can project the following development timeline:

2024Early adopters begin implementing specialized solutions with measurable results
2025Industry standards emerging to facilitate broader adoption and integration
2026Mainstream adoption begins as technical barriers are addressed
2027Integration with adjacent technologies creates new capabilities
2028Business models transform as capabilities mature
2029Technology becomes embedded in core infrastructure and processes
2030New paradigms emerge as the technology reaches full maturity

Technology Maturity Curve

Different technologies within the ecosystem are at varying stages of maturity, influencing adoption timelines and investment priorities:

Time / Development Stage Adoption / Maturity Innovation Early Adoption Growth Maturity Decline/Legacy Emerging Tech Current Focus Established Tech Mature Solutions (Interactive diagram available in full report)

Innovation Trigger

  • Generative AI for specialized domains
  • Blockchain for supply chain verification

Peak of Inflated Expectations

  • Digital twins for business processes
  • Quantum-resistant cryptography

Trough of Disillusionment

  • Consumer AR/VR applications
  • General-purpose blockchain

Slope of Enlightenment

  • AI-driven analytics
  • Edge computing

Plateau of Productivity

  • Cloud infrastructure
  • Mobile applications

Technology Evolution Timeline

1-2 Years
  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream
3-5 Years
  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging
5+ Years
  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

Expert Perspectives

Leading experts in the hardware tech sector provide diverse perspectives on how the landscape will evolve over the coming years:

"Technology transformation will continue to accelerate, creating both challenges and opportunities."

— Industry Expert

"Organizations must balance innovation with practical implementation to achieve meaningful results."

— Technology Analyst

"The most successful adopters will focus on business outcomes rather than technology for its own sake."

— Research Director

Areas of Expert Consensus

  • Acceleration of Innovation: The pace of technological evolution will continue to increase
  • Practical Integration: Focus will shift from proof-of-concept to operational deployment
  • Human-Technology Partnership: Most effective implementations will optimize human-machine collaboration
  • Regulatory Influence: Regulatory frameworks will increasingly shape technology development

Short-Term Outlook (1-2 Years)

In the immediate future, organizations will focus on implementing and optimizing currently available technologies to address pressing hardware tech challenges:

  • Technology adoption accelerating across industries
  • digital transformation initiatives becoming mainstream

These developments will be characterized by incremental improvements to existing frameworks rather than revolutionary changes, with emphasis on practical deployment and measurable outcomes.

Mid-Term Outlook (3-5 Years)

As technologies mature and organizations adapt, more substantial transformations will emerge in how security is approached and implemented:

  • Significant transformation of business processes through advanced technologies
  • new digital business models emerging

This period will see significant changes in security architecture and operational models, with increasing automation and integration between previously siloed security functions. Organizations will shift from reactive to proactive security postures.

Long-Term Outlook (5+ Years)

Looking further ahead, more fundamental shifts will reshape how cybersecurity is conceptualized and implemented across digital ecosystems:

  • Fundamental shifts in how technology integrates with business and society
  • emergence of new technology paradigms

These long-term developments will likely require significant technical breakthroughs, new regulatory frameworks, and evolution in how organizations approach security as a fundamental business function rather than a technical discipline.

Key Risk Factors and Uncertainties

Several critical factors could significantly impact the trajectory of hardware tech evolution:

Supply chain disruptions
Material availability constraints
Manufacturing complexity

Organizations should monitor these factors closely and develop contingency strategies to mitigate potential negative impacts on technology implementation timelines.

Alternative Future Scenarios

The evolution of technology can follow different paths depending on various factors including regulatory developments, investment trends, technological breakthroughs, and market adoption. We analyze three potential scenarios:

Optimistic Scenario

Rapid adoption of advanced technologies with significant business impact

Key Drivers: Supportive regulatory environment, significant research breakthroughs, strong market incentives, and rapid user adoption.

Probability: 25-30%

Base Case Scenario

Measured implementation with incremental improvements

Key Drivers: Balanced regulatory approach, steady technological progress, and selective implementation based on clear ROI.

Probability: 50-60%

Conservative Scenario

Technical and organizational barriers limiting effective adoption

Key Drivers: Restrictive regulations, technical limitations, implementation challenges, and risk-averse organizational cultures.

Probability: 15-20%

Scenario Comparison Matrix

FactorOptimisticBase CaseConservative
Implementation TimelineAcceleratedSteadyDelayed
Market AdoptionWidespreadSelectiveLimited
Technology EvolutionRapidProgressiveIncremental
Regulatory EnvironmentSupportiveBalancedRestrictive
Business ImpactTransformativeSignificantModest

Transformational Impact

Technology becoming increasingly embedded in all aspects of business operations. This evolution will necessitate significant changes in organizational structures, talent development, and strategic planning processes.

The convergence of multiple technological trends—including artificial intelligence, quantum computing, and ubiquitous connectivity—will create both unprecedented security challenges and innovative defensive capabilities.

Implementation Challenges

Technical complexity and organizational readiness remain key challenges. Organizations will need to develop comprehensive change management strategies to successfully navigate these transitions.

Regulatory uncertainty, particularly around emerging technologies like AI in security applications, will require flexible security architectures that can adapt to evolving compliance requirements.

Key Innovations to Watch

Artificial intelligence, distributed systems, and automation technologies leading innovation. Organizations should monitor these developments closely to maintain competitive advantages and effective security postures.

Strategic investments in research partnerships, technology pilots, and talent development will position forward-thinking organizations to leverage these innovations early in their development cycle.

Technical Glossary

Key technical terms and definitions to help understand the technologies discussed in this article.

Understanding the following technical concepts is essential for grasping the full implications of the security threats and defensive measures discussed in this article. These definitions provide context for both technical and non-technical readers.

Filter by difficulty:

CPU intermediate

algorithm

ASIC intermediate

interface

GPU intermediate

platform

RAM intermediate

encryption

algorithm intermediate

API

liquid cooling intermediate

cloud computing

SSD intermediate

middleware

PCIe intermediate

scalability

platform intermediate

DevOps Platforms provide standardized environments that reduce development complexity and enable ecosystem growth through shared functionality and integration capabilities.

API beginner

microservices APIs serve as the connective tissue in modern software architectures, enabling different applications and services to communicate and share data according to defined protocols and data formats.
API concept visualizationHow APIs enable communication between different software systems
Example: Cloud service providers like AWS, Google Cloud, and Azure offer extensive APIs that allow organizations to programmatically provision and manage infrastructure and services.

cloud computing intermediate

CPU